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- 29 Sep 2003
- Research & Ideas
Pride Goeth Before a Profit
"A" awarded by the company auditor in his thirty years at Unocal. Now a production foreman, Thompson still lives and works in Van, just like always. "We are all blue-collar guys, we all like what we do, and we all feel... View Details
Keywords: by Theodore Kinni
- 2007
- Comment
Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran
By: Laura Alfaro
Alfaro, Laura. Comments on "How to Investigate the Impact of Foreign Direct Investment on Development, and Use the Results to Guide Policy," by Theodore H. Moran. Brookings Trade Forum (2007): 40–53.
- 31 Aug 2007
- Working Paper Summaries
Innovation through Global Collaboration: A New Source of Competitive Advantage
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
starting with Levitt's prediction of a global marketplace ruled by standardized products sold at low prices. "Everyone says the article is wrong, and everyone reads it twenty years later. Why?" asked Abdelal. Tedlow portrayed... View Details
Keywords: by Sean Silverthorne
- 02 May 2022
- What Do You Think?
Can the Case Method Survive Another Hundred Years?
(Susan Young/Harvard Business School) “What do you think?” is a question that has graced case method discussions at the Harvard Business School for the past 100 years. The question reflects long-held beliefs by some members of the HBS... View Details
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor... View Details
- 21 Dec 2011
- Research & Ideas
The Most Common Strategy Mistakes
define industries broadly, following the influential work of Theodore Levitt some decades ago. His famous example was railroads that failed to see that they were in the transportation business, and so they missed the threat posed View Details
Keywords: by Joan Magretta
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
trusts like Standard Oil were busted by President Theodore Roosevelt. They were the Big Tech of their day. Where is the outrage today?” Facebook should be broken up, he added. Wildebeest proclaimed, “The... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
the limits of attempts by outside governments to improve business and political conditions in other countries. Answering them, however, required a long and detailed romp through the history of US involvement with what Secretary of War... View Details
- February 2016 (Revised October 2017)
- Case
The Jungle and the Debate over Federal Meat Inspection in 1906
By: David Moss and Marc Campasano
In early June 1906, the House Committee on Agriculture heard testimony from two investigators appointed by President Theodore Roosevelt to verify allegations of unsanitary conditions at Chicago slaughterhouses that had appeared in Upton Sinclair's recent novel, The... View Details
- June 2003 (Revised April 2004)
- Case
Mercy Corps: Global Social Entrepreneurship (A)
By: Christopher A. Bartlett and Daniel F. Curran
Neal Keny-Guyer, CEO of Mercy Corps International, built his organization by following the advice of Theodore Roosevelt: "Be smart enough to hire good people and have sense enough to get out of their way." For eight years, Keny-Guyer helped Mercy Corps grow in size and... View Details
Keywords: Corporate Entrepreneurship; Globalization; Government and Politics; Selection and Staffing; Leadership; Organizational Structure; Opportunities; Afghanistan; Iraq
Bartlett, Christopher A., and Daniel F. Curran. "Mercy Corps: Global Social Entrepreneurship (A)." Harvard Business School Case 303-079, June 2003. (Revised April 2004.)
- 14 Dec 2015
- Research & Ideas
Deflategate and the Sustained Success of the New England Patriots
interested in the Wells Report, an NFL-commissioned probe into the alleged cheating, which was led by New York attorney Theodore Wells (HBS MBA’76). “We were looking for great examples in which to try out... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Transnational Brand: How Global Perceptions Drive Value," drew inspiration from Theodore Levitt in order to probe a missing link: the management of the transnational brand. Transnational brands are corporate brands that cross... View Details
- 09 Jan 2014
- Research & Ideas
The Entrepreneurs Who Invented Economic Forecasting
As part of this project, I have been studying the history of Junior Achievement, which was a group founded in 1919 by AT&T president Theodore Vail, Strathmore Paper Co. president Horace Moses, and... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details
- December 2011 (Revised February 2019)
- Case
The Indian Removal Act and the 'Trail of Tears'
By: Tom Nicholas, Ari Medoff, Raven Smith and Sam Subramanian
Native Americans were subjected to a protracted and painful process of forced removal from their land. The case provides "first hand" evidence on the debate over Indian removal as it took place during the early nineteenth century. The first document is excerpted from... View Details
Nicholas, Tom, Ari Medoff, Raven Smith, and Sam Subramanian. "The Indian Removal Act and the 'Trail of Tears'." Harvard Business School Case 812-079, December 2011. (Revised February 2019.)
- 24 Sep 2014
- Op-Ed
Take a Trim Tab Approach to Climate Change
The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number... View Details
Keywords: by Working Knowledge editors
- 2015
- Other Teaching and Training Material
Competitive Strategies Marketing Reading
By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.