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- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
achieve more success in the future. Failure to do so at the right moment may result in a strong reduction in the momentum of the company. By contrast, having the courage to change in favor of new marketing strategies can help a company... View Details
- 29 Jan 2014
- Working Paper Summaries
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
Keywords: by Thales S. Teixeira
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
two-sided platform, you have to acquire both the customers and the services,” says Harvard Business School’s Thales Teixeira, Lumry Family Associate Professor of Business Administration. “It’s the classic... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
with beautiful pictures, upbeat music, or dramatic lighting. Finally, emotion-focused ads do this by appealing to consumers' emotional attachment to the brand by personally connecting the product to how it... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Chain One key distinction between unbundling and decoupling is that while the former takes place only at the point of consumption, the latter can take place anywhere along the chain of testing, choosing, and... View Details
Keywords: by Michael Blanding
- 21 Nov 2014
- Working Paper Summaries
The Decoupling Effect of Digital Disruptors
Keywords: by Thales S. Teixeira & Peter Jamieson
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and... View Details
- 19 Feb 2014
- Research & Ideas
Racist Umpires and Monetary Ministers
business and economics as a whole. Eyes On The Ball In order to determine the effect of racial discrimination on baseball games, Parsons and colleagues Johan Sulaeman of Southern Methodist University, View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
learned, take action based upon these lessons, then adapt and iterate and react to what they observed." Enter FIELD. First proposed at the end of 2010, the idea was so enthusiastically embraced View Details
- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
performing costly medical procedures. And that’s a problem, argues Senior Fellow Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus, at Harvard Business School. “It becomes... View Details
- 18 Dec 2013
- HBS Case
Lessons from the Lance Armstrong Cheating Scandal
Foundation (now the Livestrong Foundation). Since 2004, the yellow Livestrong bracelets on the wrists of his supporters had become a ubiquitous symbol of hope and determination. When Armstrong chose to break the rules of professional... View Details
- 27 Jun 2016
- Research & Ideas
These Management Practices, Like Certain Technologies, Boost Company Performance
practices that had been recognized by consulting firm McKinsey & Co., they began surveying large and random samples of companies to understand how well best practices were being used. In the first 10... View Details
Keywords: by Michael Blanding
- 06 Nov 2023
- Research & Ideas
Did You Hear What I Said? How to Listen Better
School. “You feel like maybe they weren’t totally listening.” In fact, people often aren’t tuned in when we think they are, and it’s tough to tell when someone is actually paying attention, according to a forthcoming article in the... View Details
Keywords: by Michael Blanding
- 17 Feb 2015
- HBS Case
HBS Cases: The Battle for San Francisco
been a draw for innovators of a different sort—technology workers who began populating the suburbs of the South Bay, which came to be known as Silicon Valley, in the 1970s and '80s. In recent years, they have increasingly put down roots... View Details
- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
blocked from more traditional work, opened restaurants. But they had to cater to the American palate by adding sweetness to their dishes and combining Chinese and American... View Details
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
money spent on outreach and education campaigns leads to fewer workplace violations. Berkowitz says she experienced firsthand the power that an academic study can have with a 2012 influential research paper co-written View Details
Keywords: by Michael Blanding
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
scale?" That's the problem he explores in the HBS Teaching Note, Technology Innovations in K-12 Education, cowritten with Roniesha Copeland (HBS MBA '14), and research assistant Christine S. An. The... View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
power stems from its ability to identify and meet evolving customer needs, not its technology, says Thales S. Teixeira, author of the new book Unlocking the Customer Value... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. So why did one water commercial sparkle on YouTube, while the other fizzled? The... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming... View Details