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  • 11 Mar 2016
  • Working Paper Summaries

Becoming a Cognitive Referent: Market Creation and Cultural Strategy

Keywords: by Rory McDonald; Retail
  • November 2019 (Revised December 2019)
  • Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane
Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details
Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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  • 27 Apr 2021
  • Research & Ideas

IPO or M&A? How Venture Capital Shapes a Startup's Future

company to a larger one. In contrast, startups funded by a VC syndicate with less familiar co-investors are most likely to exit through a potentially splashy IPO that could let founders retain more control, says Harvard Business School... View Details
Keywords: by Rachel Layne
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

Sooner or later, every company runs into challenges that force them to make tough trade-offs during the innovation process. Harvard Business School associate professor Rory McDonald calls these moments... View Details
Keywords: by Lane Lambert
  • 15 Jun 2016
  • Research & Ideas

These VC Partners May Make Your Firm Less Innovative

You don’t know what you don’t know—and almost by definition new entrepreneurial ventures need a helping hand from established partners if they hope to succeed. “Startups suffer from what researchers call ‘liability of newness,’” says... View Details
Keywords: by Michael Blanding; Financial Services; Banking
  • February 2020 (Revised November 2020)
  • Teaching Note

Marcus by Goldman Sachs

By: Rory McDonald, Anibha Singh and Matt A. Higgins
Related
  • 03 Jul 2008
  • Working Paper Summaries

The Future of Social Enterprise

Keywords: by V. Kasturi Rangan, Herman B. Leonard & Susan McDonald
  • 13 Apr 2016
  • Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

When Rory M. McDonald was working on his PhD at Stanford University in 2007, it was the heyday of the lean startup in Silicon Valley. “It seemed like pretty much every week there was some new market category... View Details
Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail
  • 01 Jun 2021
  • Cold Call Podcast

Running a Consumer Fintech Startup within Goldman Sachs

Keywords: Financial Services
  • 16 Jun 2015
  • First Look

First Look: June 16, 2015

audit teams are all-male, and when the audits were paid for by the supplier instead of by the buyer. We describe implications for firms relying on social auditors and for auditing firms. Download working... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments,... View Details
Keywords: Dina Gerdeman
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2016
  • First Look

March 8, 2016

approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

Professor McDonald studies how firms successfully navigate new markets. He examines how widely accepted strategic prescriptions can actually undermine managers’ attempts to develop a viable business model or stake out a defining new market position, and considers the... View Details
  • 25 Oct 2016
  • First Look

October 25, 2016

coupon legality. We find that coupons increase branded sales by 60+ percent, entirely by reducing the sales of bioequivalent generics. During the five years following generic entry, we estimate that coupons... View Details
Keywords: Sean Silverthorne
  • Research Summary

Entrepreneurial Resources

Mounting evidence suggests that ventures’ early relationships are critical for their success by helping overcome initial resource constraints, improve internal operations, and gain access to diverse audiences such as potential investors, the media, and customers.... View Details

  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

corporate HR function. Becoming a Cognitive Referent: Market Creation and Cultural Strategy Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media,... View Details
Keywords: by Carmen Nobel
  • 10 Nov 2020
  • Sharpening Your Skills

Research News and Tips: Innovating Across Time Zones

stakeholders. Here is some expert advice. “Early on, entrepreneurs should avoid a focus on overly specific solutions and instead present the big picture,” write Rory McDonald and Robert Bremner in Harvard... View Details
Keywords: by Sean Silverthorne
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

organization? by Ethan Bernstein. What Is Disruptive Innovation? By Clayton Christensen, Michael E. Raynor, and Rory McDonald. The Capitalist’s Dilemma View Details
Keywords: by Carmen Nobel
  • 01 Apr 2014
  • First Look

First Look: April 1

purporting to show that Section 203 did in fact give bidders a meaningful opportunity for success; (3) between 1990 and 2010, not a single bidder was able to achieve the 85% threshold required by Section 203, thereby calling into question... View Details
Keywords: Sean Silverthorne

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