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- 03 Mar 2014
- Research & Ideas
Facebook’s Future
Editor's note: Now 10 years old, Facebook's growth is starting to slow. That's one reason it purchased What'sApp last month in a jaw-dropping deal valued at $19 billion. What might the next decade be like? Harvard Business School Associate Professor View Details
Keywords: by Mikolaj Piskorski
- 20 Jan 2011
- Working Paper Summaries
Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia
- 03 Jun 2010
- Working Paper Summaries
Platforms and Limits to Network Effects
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
book excerpt What My Research Revealed, In Broad Strokes From A Social Strategy: How We Profit From Social Media By Mikolaj Jan Piskorski As I began my research, it quickly... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
internship in D.C. last summer.' " Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at... View Details
- 2013
- Working Paper
Competing by Restricting Choice: The Case of Search Platforms
By: Hanna Halaburda and Mikolaj Jan Piskorski
Seminal papers recommend that platforms in two-sided markets increase the number of complements available. We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its customers while charging higher prices... View Details
Keywords: Matching Platform; Indirect Network Effects; Limits To Network Effects; Decision Choices and Conditions; Network Effects; Two-Sided Platforms; Marketplace Matching; Competitive Strategy
Halaburda, Hanna, and Mikolaj Jan Piskorski. "Competing by Restricting Choice: The Case of Search Platforms." Harvard Business School Working Paper, No. 10-098, May 2010. (Revised June 2010, March 2011, August 2011, March 2013.)
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
Book Excerpt A Social Strategy: How We Profit From Social Media Mikolaj Jan Piskorski Read An Excerpt "LinkedIn alleviates the offline normative restriction by giving us... View Details
Keywords: by Carmen Nobel
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships.” Harvard Business School Associate Professor Mikolaj View Details
- 25 May 2010
- First Look
First Look: May 25
Network Effects Authors:Hanna W. Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally prefer a platform-limiting choice. We show that platforms that offer a... View Details
Keywords: Martha Lagace
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing... View Details
Keywords: by Staff
- 21 Jan 2014
- First Look
First Look: January 21
several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker training program in... View Details
Keywords: Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. HBS professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of... View Details
Keywords: by Staff
- November 2011
- Article
Social Strategies That Work
By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
- 05 Apr 2011
- First Look
First Look: April 5
case:http://cb.hbsp.harvard.edu/cb/product/709469-PDF-ENG Gilt Groupe Michael J. Roberts, William A. Sahlman, and Tamara ObradovHarvard Business School Case 811-049 The case explores decisions faced by Gilt... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
Networks Published: September 14, 2009 Many business leaders are mystified about how to reach potential customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look... View Details
Keywords: by Sean Silverthorne
- 01 Nov 2011
- First Look
First Look: Nov. 1
repatriated earnings from foreign affiliates exceeded net capital investments by $1.1 trillion in 2010 dollars; and from 1950 to 2010, repatriated earnings and net interest from foreign affiliates exceeded net equity investments and loans... View Details
Keywords: Sean Silverthorne
- July 2006 (Revised February 2007)
- Case
LinkedIn (A)
By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Risk and Uncertainty; Business Growth and Maturation; Internet and the Web; Social and Collaborative Networks; Business Startups; Growth and Development Strategy; Service Industry
Piskorski, Mikolaj Jan. "LinkedIn (A)." Harvard Business School Case 707-406, July 2006. (Revised February 2007.)
- 13 Sep 2011
- First Look
First Look: September 13
Case of Search Platforms Authors:Hanna Hałaburda and Mikołaj Jan Piskorski Abstract We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its... View Details
Keywords: Sean Silverthorne
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- January 2007 (Revised October 2007)
- Case
Procter & Gamble: Organization 2005 (A)
By: Mikolaj Jan Piskorski and Alessandro L. Spadini
In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s... View Details
Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Organizational Structure
Piskorski, Mikolaj Jan, and Alessandro L. Spadini. "Procter & Gamble: Organization 2005 (A)." Harvard Business School Case 707-519, January 2007. (Revised October 2007.)