by Michael Luca - Publications - Faculty & Research

04 Oct 2011
Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage

April 2013
Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert

Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details

Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany

Citation

Educators

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

is no villain here. Poor public-policy choices have contributed to the problem, but so have the bad choices made by health plans, hospitals, and the employers who buy their services. Decades of "reform" have failed, and attempts... View Details

Keywords: by Michael E. Porter; Health

27 Sep 2011
Working Paper Summaries

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

Keywords: by Michael Luca & Jonathan Smith; Education; Information; Publishing

08 Sep 2015
Research & Ideas

Knowledge Transfer: You Can't Learn Surgery By Watching

While some lessons can be learned by watching—a parent’s reaction after touching a hot stove can be a good lesson for a youngster on dangers in the kitchen—other lessons are harder to learn through observation alone. No matter how many... View Details

Keywords: by Michael Blanding; Health

05 May 2017
Working Paper Summaries

Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit

Keywords: by Dara Lee Luca and Michael Luca; Food & Beverage

14 Dec 2021
Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

insulted and angry. But Twitter hasn’t backed down from the idea and has even promoted Davis. Employee dissatisfaction, the company said, is sometimes the cost of shaking things up. "Culture gets changed by doing real work in line with... View Details

Keywords: by Michael Beer

Book Review

Review of The Chinese Connection, by Michael A. Goldberg

By: Louis T Wells Jr

Keywords: China

Citation

Find at Harvard

12 Nov 2018
Working Paper Summaries

Product Quality and Entering Through Tying: Experimental Evidence

Keywords: by Hyunjin Kim and Michael Luca; Technology; Web Services

28 Jan 2014
Working Paper Summaries

Digital Discrimination: The Case of Airbnb.com

Keywords: by Benjamin G. Edelman & Michael Luca; Construction; Real Estate

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

harsher penalties for students proven to have committed sexual assault. In that way, the media is serving the purpose of holding colleges accountable by deterring future scandals. “These stories raise awareness and discussion at... View Details

Keywords: by Dina Gerdeman; Education

26 Apr 2012
Working Paper Summaries

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

Keywords: by Loretti I. Dobrescu, Michael Luca & Alberto Motta; Information; Publishing

19 Nov 2012
Research & Ideas

LEED-ing by Example

this strategy actually worked, up until now. “LEED [adoption] is not just something to pay attention to when there's a bid to rebuild city hall.” In a new paper, Public Procurement and the Private Supply of Green Buildings, authors Timothy Simcoe and View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process. "I have always been interested in how companies form their... View Details

Keywords: by Michael Blanding; Food & Beverage

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details

Keywords: by Michael Blanding

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

slides through remote Wyoming. Source: Kevin Dooley Second, citizens are generating what Luca calls “digital exhaust,” data generated online as part of their daily activities, which could be captured by... View Details

Keywords: by Michael Blanding; Consumer Products