by Mats Urde - Publications - Faculty & Research

30 Oct 2014
Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser

03 Nov 2014
Research & Ideas

Brand Lessons From the Nobel Prize

comprehensive field-based study and analysis of the Nobel Prize from a brand and reputation perspective. "In a real sense, everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it," write Mats... View Details

Keywords: by Carmen Nobel

03 Nov 2014
News

Brand Lessons From the Nobel Prize

12 Dec 2017
News

The Nobel Prize and the Making of a Heritage Brand

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

inquiry this week.) Meanwhile, he let serious product quality issues spiral out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the conversation, while Toyota... View Details

Keywords: by William George; Auto

13 Nov 2018
First Look

New Research and Ideas, November 13, 2018

to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These results suggest a broker’s role... View Details

Keywords: Dina Gerdeman

06 Aug 2008
Research & Ideas

Are the Olympics a Catalyst for China Reforms?

Mandarin Yung Wing, trusted by both China and the West to catalyze change. There are certainly influential Chinese, equally comfortable in the United States and China today, who already serve as such change-agents. That China is receptive... View Details

Keywords: by Sean Silverthorne

11 Feb 2002
Research & Ideas

Guts and Bliss: The Entrepreneur’s Journey

was seized by the urge to pitch it out the window. Good ideas take on a life on their own, she said, and inspiration is a natural process that can't really be stoked. The best careers are those that kind of weave and bend.— Lynda... View Details

Keywords: by Martha Lagace

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

branches as well as the internet, but not through employees managing from home. Mat Ishbia, president and CEO of UWM Holdings, shares the sentiment. As he puts it in the same report, “We are better together. If you have an amazing... View Details

Keywords: by James Heskett

30 Jul 2008
Op-Ed

Why the U.S. Should Encourage FDI

two reasons. First, they are systematically lower than the returns of American outbound FDI. By way of example, the data indicate that GE earns a much higher return on overseas activities than Siemens does in the United States. Indeed,... View Details

Keywords: by Mihir A. Desai

December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

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January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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December 2018
Teaching Note

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

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22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde... View Details

Keywords: Dina Gerdeman

Article

The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize

By: Mats Urde and Stephen A. Greyser

The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details

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2014
Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser

Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details

Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding

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September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

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September 2018
Teaching Note

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

A comprehensive treatment of classroom use of the case on issues affecting the reputation of the Nobel Prize (9-919-401). These encompass a global outreach initiative, the variety of entities that speak for the Prizes, the impact of new high-value awards, and a... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding

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2015
Article

The Nobel Prize: The Identity of a Corporate Heritage Brand

By: Mats Urde and Stephen A. Greyser

Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details

Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding

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