by Marcel Corstjens - Publications - Faculty & Research

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

markets is a sector notorious for its lack of differentiation between players. Once location has played out its magic, retailers tend to get squeezed in a business characterized by the infernal duo of low margin and high fixed cost. In... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

01 Jan 2009
News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

Brazil’s state and local governments. Earlier Education: B.A., Business Administration, Universidade Federal do Rio de Janeiro, 1970 On Leadership: “A good leader creates results by giving opportunities to those who are younger and better... View Details

01 Aug 2001
News

Class Day and Commencement 2001

Transformed by a large, canopied stage and row after row of folding chairs, Baker Beach took on the guise of its more stately alter ego, Baker Lawn, and served as an ideal venue for the Class of 2001's Class Day and graduation ceremonies... View Details

Keywords: Marcel Acosta; Colleges, Universities, and Professional Schools; Educational Services

25 Mar 2015
News

Kraft to Be Acquired by Brazil’s 3G Capital

Keywords: Food and Beverage Stores; Retail Trade

12 Mar 2018
Working Paper Summaries

Using Online Prices for Measuring Real Consumption Across Countries

Keywords: by Alberto Cavallo, W. Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer

July 2020
Article

Higher Economic Inequality Intensifies the Financial Hardship of People Living in Poverty by Fraying the Community Buffer

By: Jon M. Jachimowicz, Barnabas Szaszi, Marcel Lukas, David Smerdon, Jaideep Prabhu and Elke U. Weber

The current research investigates whether higher economic inequality disproportionately intensifies the financial hardship of low-income individuals. We propose that higher economic inequality increases financial hardship for low-income individuals by reducing their... View Details

Keywords: Economic Inequalty; Economy; Income; Equality and Inequality; Poverty; Civil Society or Community

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13 May 2016
Video

Getting to know the 2016 Class Day student speaker

23 Aug 2021
News

Power Can Be Abused, Scholars Say, or Harnessed for the Greater Good

02 Jun 2021
News

Hubert Joly: At the Heart of Business (Ep #103)

26 May 2016
News

Dean Nohria Addresses the Class of 2016

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Publications - Faculty & Research

"Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025. 2025 Working Paper Public Displays of Alignment: Firm Speech in Autocratic Regimes By: Joris Mueller, Jaya Y. Wen and Cheryl Wu Political speech View Details

April 2012
Article

Retail Doesn't Cross Borders: Here's Why and What to Do about It

By: Marcel Corstjens and Rajiv Lal

Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details

Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry

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Accounting & Management - Faculty & Research

for the newly released Public Company Series: Board Structure and Composition, a manual of corporate governance published by the NYSE and J.P. Morgan. In our chapter, we outline six key decisions every board must address: What is the... View Details

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Research - Global

Autocratic Regimes By: Joris Mueller, Jaya Y. Wen and Cheryl Wu Political speech by firms is increasingly common around the world. This paper examines the government as an important, yet understudied, audience for such speech, focusing on... View Details

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Events - Business History

Events Events Upcoming Events Business History Seminar The Fall 2025 Business History Seminar, co-organized by Geoffrey Jones and Christina Lubinski, explores the theme "Rethinking Entrepreneurial History." The Seminar meets via Zoom on... View Details

26 May 2016
News

Student Speaker at HBS Class Day Ceremony Recounts Her Year of Sadness and Success

April 2023 (Revised April 2025)
Case

Eike Batista: Making or Breaking Brazil

By: Geoffrey Jones, Pedro Magalhães, Daniel Tong and Marcel Anduiza

This case explores the meteoric rise and fall of Eike Batista, once Brazil’s richest person and the world’s seventh wealthiest in 2012. Batista began his career by investing in gold mining in the Amazon, using the network his father had built after years serving as... View Details

Keywords: Crime and Corruption; Entrepreneurship; Investment; Energy Industry; Mining Industry; Brazil

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10 Apr 2012
First Look

First Look: April 10

Corstjens and Rajiv Lal Publication:Harvard Business Review 90, no. 4 (April 2012) Abstract Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers... View Details

Keywords: Carmen Nobel

August 2000
Article

Building Store Loyalty Through Store Brands

By: Marcel Corstjens and R. Lal

Keywords: Brands and Branding; Customer Relationship Management

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May 2018
Article

Using Online Prices for Measuring Real Consumption Across Countries

By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer

We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details