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- Faculty Publications (20)
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- All HBS Web (52)
- Faculty Publications (20)
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- 07 Apr 2016
- Working Paper Summaries
Strategic Channel Selection with Online Platforms: An Empirical Analysis of the Daily Deal Industry
- 04 Dec 2014
- Working Paper Summaries
The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections
Keywords: by Doug J. Chung & Lingling Zhang
- 13 Aug 2015
- Working Paper Summaries
Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections
Keywords: by Doug J. Chung & Lingling Zhang
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
the Author Doug J. Chung is the MBA Class of 1962 Associate Professor of Business Administration at Harvard Business School. He teaches Sales Management & Strategy in the... View Details
- 08 Feb 2013
- Working Paper Summaries
The Dynamic Advertising Effect of Collegiate Athletics
- 25 Jan 2017
- Working Paper Summaries
The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment
Keywords: by Doug J. Chung and Das Narayandas
- 21 May 2015
- Working Paper Summaries
Incentives versus Reciprocity: Insights from a Field Experiment
Keywords: by Doug J. Chung & Das Narayandas
- 19 Nov 2010
- Working Paper Summaries
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J.... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Assistant Professor of marketing Doug J. Chung. Oddly, little academic research has been done on the subject. And even some BC administrators would rather credit educational... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung View Details
Keywords: by Dina Gerdeman
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
from a Field Experiment, authored by Harvard Business School marketing professors Doug J. Chung and Das... View Details
Keywords: by Carmen Nobel
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
paywall sales strategy, you have to make sure you have the reputation and the uniqueness of content to do it ” “We look at the whole picture—both the digital and print channels, View Details
- 26 Oct 2015
- Research & Ideas
What’s the Value of a Win in College Athletics?
College and the University of Miami that culminated with a last-minute Hail Mary pass by BC quarterback Doug Flutie. “I was totally blown away. I’ve been a fan ever since,”... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
important for fundamental firm value and is only revealed following the information-rich dual trading by insiders and linked institutions Download working paper:... View Details
Keywords: Dina Gerdeman
- 18 Nov 2014
- First Look
First Look: November 18
http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf Working Papers The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in U.S.... View Details
Keywords: Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
Authors:Chung, Doug J. Abstract I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the... View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
of business and discusses the implications for research and public policy. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49954 The Air War Versus The Ground Game: An Analysis of... View Details
Keywords: Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
global accelerator in which judges across international regions are randomly assigned to evaluate startups headquartered across the globe.” Case Studies and Materials Rolex SA Doug View Details