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  • 12 Oct 2007
  • Working Paper Summaries

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

Keywords: by Katherine L. Milkman, John Beshears, Todd Rogers & Max H. Bazerman
  • 10 Oct 2007
  • Working Paper Summaries

Harnessing Our Inner Angels and Demons: What We Have Learned About Want/Should Conflicts and How That Knowledge Can Help Us Reduce Short-Sighted Decision Making

Keywords: by Katherine L. Milkman, Todd Rogers & Max H. Bazerman
  • 15 May 2007
  • First Look

First Look: May 15, 2007

  Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and... View Details
Keywords: Martha Lagace
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time (revised) Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do decisions... View Details
Keywords: Martha Lagace
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L.... View Details
Keywords: by Carmen Nobel
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

Later: Decreasing Impatience over Time in Online Grocery Orders" by Todd Rogers, Katherine L. Milkman, and Max H.... View Details
Keywords: by Carmen Nobel
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

Psychological Science Should Governments Invest More in Nudging? By: Benartzi, Shlomo, John Beshears, Katherine L. View Details
Keywords: Sean Silverthorne
  • 2007
  • Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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  • Web

Named Fellowship Funds - Alumni

interest in entrepreneurship. Z Charles C. Zhang and Lynn L. Chen-Zhang Fellowship This fellowship was established by Charles C. Zhang and Lynn L. Chen-Zhang to support... View Details
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

Beshears, Katherine Lyford Milkman, Max H. Bazerman, and Lisa Sutherland Abstract Background—Research over the last several decades indicates the failure of existing... View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

announcement, served as a credible commitment to the government's privatization agenda. Download the paper from SSRN ($5): http://papers.nber.org/papers/w13427 Mental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine View Details
Keywords: Martha Lagace
  • Web

Diversity on Boards - Alumni

Management Journal 62, no. 1. By: Edward H. Chang, Katherine L. Milkman, Dolly Chugh and Modupe Akinola Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011... View Details
  • 26 Jan 2016
  • First Look

January 26, 2016

American Economic Review: Papers and Proceedings Beyond Beta-Delta: The Emerging Economics of Personal Plans By: Beshears, John, Katherine L. View Details
Keywords: Sean Silverthorne
  • 2009
  • Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods
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  • 2023
  • Article

A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry
Related
  • Article

Megastudies Improve the Impact of Applied Behavioural Science

By: Katherine L. Milkman, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Pepi Pandiloski, Yeji Park, Aneesh Rai, Max Bazerman, John Beshears, Lauri Bonacorsi, Colin Camerer, Edward Chang, Gretchen Chapman, Robert Cialdini, Hengchen Dai, Lauren Eskreis-Winkler, Ayelet Fishbach, James J. Gross, Samantha Horn, Alexa Hubbard, Steven J. Jones, Dean Karlan, Tim Kautz, Erika Kirgios, Joowon Klusowski, Ariella Kristal, Rahul Ladhania, Jens Ludwig, George Loewenstein, Barbara Mellers, Sendhil Mullainathan, Silvia Saccardo, Jann Spiess, Gaurav Suri, Joachim H. Talloen, Jamie Taxer, Yaacov Trope, Lyle Ungar, Kevin G. Volpp, Ashley V. Whillans, Jonathan Zinman and Angela L. Duckworth
Policy-makers are increasingly turning to behavioural science for insights about how to improve citizens’ decisions and outcomes. Typically, different scientists test different intervention ideas in different samples using different outcomes over different time... View Details
Keywords: Policy Making; Behavioral Science; Behavior; Change; Decision Making; Policy
Related
  • Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details
Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior
Related
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

  Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, View Details
Keywords: Martha Lagace