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John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
John T. Chambers
Chambers grew Cisco from a company with $1.2 billion in sales to $10 billion in sales by 1998. Chambers has grown Cisco through both acquisitions and internal development. He capitalized on the data-intensive internet revolution and... View Details
Keywords: Computers & Electronics
John T. Underwood
Purchasing the rights to the only “visible” typewriter available at the time, Underwood led his company to extreme success. By 1915, he had created the “largest and most complete typewriter factory in the world,” and his company was... View Details
Keywords: Fabricated Goods
John T. Dorrance
In 1899, Dorrance invented the process for making condensed soup, reducing canning and shipping costs by two-thirds. As a result of Dorrance’s invention, Campbell Soup became the first soup company to achieve national distribution. Within... View Details
Keywords: Food & Tobacco
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords: by John T. Gourville & Dilip Soman
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
rules of salesmanship at N.C.R. was the ability to demonstrate "sympathy [toward] ... the business and interests of the P.P. [or "Probable Purchaser"] and sincerity in presenting [the] machines to the P.P " These were skills to be honed. After an... View Details
Keywords: by Walter A. Friedman
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
through the marketing ranks is much higher in the United States than Europe. The marketers at Wal-Mart, Google, and Lenovo are in the best tradition of Henry Ford and his Model T. They seek to democratize access to their products View Details
- Web
T. J. Dermot Dunphy | Baker Library | Bloomberg Center | Harvard Business School
Transcript (PDF) T. J. Dermot Dunphy, HBS 1956, was recruited by HBS friends Bill Donaldson, Dan Lufkin, and Richard Jenrette, founders of DLJ, to run a business they thought had potential given the right... View Details
- April 2001
- Article
Beyond Talent: John Irving and the Passionate Craft of Creativity
By: T. M. Amabile
Although laypeople and creativity theorists often make the assumption that individual creativity depends primarily on talent, there is considerable evidence that hard work and intrinsic motivation-which can be supported or undermined by the social environment-also play... View Details
Keywords: Creativity; Performance; Performance Improvement; Motivation and Incentives; Personal Characteristics; Situation or Environment
Amabile, T. M. "Beyond Talent: John Irving and the Passionate Craft of Creativity." American Psychologist 56, no. 4 (April 2001): 333–336.
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
perspective of actual consumer buying patterns, a blazer in an atypical size actually has more in common with a fashion-driven product than with the same style jacket in a popular size. For example, sales for 46-regular, one of the most popular sizes, vary only View Details
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
improve health in their communities. The business case for investing in community health is compelling, especially for companies that depend on communities for workers and customers. Sick and absent workers cost American firms some $225 billion annually. Now a study... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper,... View Details
Keywords: by Manda Salls
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
whose excitement lasts only for days? John T. Gourville, Albert J. Weatherhead, Jr. Professor of Business Administration and an expert on consumer behavior, pricing, and innovation. The blog below, cowritten... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details
Keywords: by Carmen Nobel
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- 13 Jun 2011
- News
The Controversey Over Inflation: Is There More Than We Are Aware Of?
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
actually needed them, allowing the start-ups to take advantage of them quickly. Second, the networking leads to preferential access, not preferential treatment—a subtle but crucial distinction. Preferential access means being able to call a meeting and receive the full... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business School professor View Details
Keywords: by Manda Mahoney
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
slightly different than the other? It's enough to give a shopper, well, a headache. The belief that variety is good "is not always true," argues Harvard Business School professor John Gourville in... View Details