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  • All HBS Web  (3,039)
    • People  (2)
    • News  (1,022)
    • Research  (1,526)
    • Events  (6)
    • Multimedia  (27)
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  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson... View Details
Keywords: by John Deighton; Food & Beverage
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

be cleared first. John Deighton is the Harold M. Brierley Professor of Business Administration, Emeritus, at Harvard Business School, and an expert on digital marketing. Leora Kornfeld is an independent... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

the internet has enabled high-income consumer markets that respond to direct-to-consumer branding and low-cost producer markets that respond to data-driven coordination, more tightly coordinated models of global business have become possible and are likely to grow.... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details
Keywords: by John Deighton
  • 14 Nov 2016
  • Op-Ed

5 Lessons I Hope Marketers Don’t Learn from Donald Trump

If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
  • 06 Oct 2010
  • Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so that a thoughtful examination... View Details
Keywords: by John Kotter & Lorne A. Whitehead
  • 05 Jul 2006
  • Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising
  • September 2008
  • Supplement

Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
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Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
  • June 2009
  • Supplement

F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008

By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
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Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
  • August 2008
  • Supplement

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Keywords: Success; Advertising Campaigns; Financial Services Industry
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Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
  • autumn 1992
  • Book Review

Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger

By: Nancy F. Koehn
Keywords: Finance; Business History
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Koehn, Nancy F. "Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger." Business History Review 66 (autumn 1992): 576–578.
  • 07 Sep 2016
  • Working Paper Summaries

Decision-Making by Precedent and the Founding of American Honda (1948–1974)

Keywords: by Ramon Casadesus-Masanell and John Heilbron; Auto
  • 28 Sep 2007
  • Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld
  • 12 Feb 2001
  • Research & Ideas

John Irving’s Lessons for Business

Photo by Mary Ellen Mark At first glance, perhaps, the writer John Irving might not seem to have a lot to teach the corporate world. As the author of such celebrated bestsellers as The Cider House Rules and... View Details
Keywords: by Mallory Stark & Martha Lagace
  • August 2008
  • Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
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Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business School Professor View Details
Keywords: by Kim Girard
  • September 2008
  • Book Review

Review of The Battle for the Soul of Capitalism, by John Bogle

By: Malcolm Baker
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Baker, Malcolm. "Review of The Battle for the Soul of Capitalism, by John Bogle." Journal of Economic Literature 46, no. 3 (September 2008): 731–735.
  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 10 Apr 2008
  • Working Paper Summaries

Where Does it Go? Spending by the Financially Constrained

Keywords: by Shawn A. Cole, John Thompson & Peter Tufano; Financial Services
  • January 2011
  • Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry
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Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.
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