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- All HBS Web
(2,927)
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- News (1,022)
- Research (1,538)
- Events (6)
- Multimedia (27)
- Faculty Publications (781)
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John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
- 19 Sep 2013
- News
Q & A with Professor John Deighton
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
the internet has enabled high-income consumer markets that respond to direct-to-consumer branding and low-cost producer markets that respond to data-driven coordination, more tightly coordinated models of global business have become possible and are likely to grow.... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
and corporate temperament.— John Deighton In November 2000, shortly after Triarc sold Snapple to Cadbury Schweppes, I posed those questions to Triarc's top executives: chairman and majority owner Nelson... View Details
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
In 2009, technology researchers at Forrester published a report entitled We Are All Media Companies Now, that looked at how publishing firms were dealing with the shift from a distribution paradigm to one based on consumption. By 2014,... View Details
Keywords: by John Deighton
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
If marketing is a profession, and I hope it is, then I suggest there are five rules that marketers should not follow in the interests of self-respect and respect for the profession. It pays to pander. No it doesn’t. It’s unethical, but also unwise, to exploit the... View Details
Keywords: by John A. Deighton
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so that a thoughtful examination... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 01 Jun 2004
- News
John Dearden Remembered
John Dearden, a professor at HBS for more than thirty years, died in January at a nursing facility in Connecticut, after a long battle with Alzheimer’s disease. He was 84. An authority on managerial accounting and a pioneer in the use of... View Details
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
John Beshears
John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details
- September 2008
- Supplement
Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision. View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Private Equity; Investment; Brands and Branding; Financial Services Industry; Food and Beverage Industry
Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
John F. Batter
John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details
- August 2008
- Supplement
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
John P. Kotter
John P. Kotter is internationally known and widely regarded as the foremost speaker on the topics of Leadership and Change. His is the premier voice on how the best organizations actually achieve successful transformations. The Konosuke... View Details
- autumn 1992
- Book Review
Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger
By: Nancy F. Koehn
Koehn, Nancy F. "Review of John Jacob Astor: Business and Finance in the Early Republic, by John Denis Haeger." Business History Review 66 (autumn 1992): 576–578.
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
Photo by Mary Ellen Mark At first glance, perhaps, the writer John Irving might not seem to have a lot to teach the corporate world. As the author of such celebrated bestsellers as The Cider House Rules and... View Details
Keywords: by Mallory Stark & Martha Lagace
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business School Professor View Details
Keywords: by Kim Girard
- 07 Sep 2016
- Working Paper Summaries