by Gregory M. Barron - Publications - Faculty & Research

2008
Working Paper

Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?

By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton

In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details

Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective

Citation

August 2007
Teaching Note

Negotiation Strategy Simulation (TN)

By: Michael A. Wheeler and Gregory M. Barron

This tool can be used with the Negotiation Strategy Simulation. To access the tool please use this URL: http://hbsp.harvard.edu/multimedia/neg_strat/index.html. View Details

Keywords: Negotiation; Strategy

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August 2007 (Revised September 2007)
Background Note

Negotiation Strategy: Pattern Recognition Game

By: Gregory M. Barron and Michael A. Wheeler

In negotiation, correctly identifying your counterpart's strategy is vital. Only then can you constructively influence their behavior-or adapt appropriately to what they are doing. This case-and its related computer-based exercise (Negotiation Strategy... View Details

Keywords: Negotiation; Behavior; Conflict and Resolution; Power and Influence; Strategy; Competition; Cooperation

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