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    Frank V. Cespedes

    Frank Cespedes is Senior Lecturer in the Entrepreneurial Management Unit. He received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

    At Harvard, he has developed and taught a variety of MBA and executive... View Details

    • 04 May 2020
    • News

    Predictions, Prophets, and Restarting Your Business

    • 19 Jun 2024
    • News

    How is AI Revolutionizing Sales and Sales Management? with Frank V. Cespedes

    • Sep 23 2015
    • Interview

    Interview with Faculty Chair Frank Cespedes

    • 18 Feb 2013
    • Research & Ideas

    Breaking Through a Growth Stall

    identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard... View Details
    Keywords: by Sean Silverthorne
    • 15 Nov 2010
    • Lessons from the Classroom

    Connecting Goals and Go-To-Market Initiatives

    In some respects, developing strategy is the easy part. Executing that strategy in alignment with strategic priorities is where real mastery of management takes place. We asked Harvard Business School senior lecturer Frank View Details
    Keywords: by Sean Silverthorne; Retail
    • 22 Apr 2019
    • Research & Ideas

    Why Salespeople Struggle at Leading

    says Harvard Business School’s Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration. “Every company has examples of people who persist in their behaviors as salespeople, and as... View Details
    Keywords: by Dina Gerdeman
    • 22 Feb 2021
    • Book

    Reaching Today's Omnichannel Customer Takes a New Sales Strategy

    comments below. Book Excerpt Chasing Stars By Frank V. Cespedes There is no doubt that talent matters and that sales stars exist. But an... View Details
    Keywords: by Kristen Senz
    • 09 Jul 2018
    • Research & Ideas

    Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

    “Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by... View Details
    Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
    • 08 Sep 2014
    • Research & Ideas

    The Strategic Way To Hire a Sales Team

    Cespedes explains a strategic process for hiring and managing an effective salesforce: book excerpt Build your Team: Recruitment And Selection From Aligning Strategy and Sales By View Details
    Keywords: by Carmen Nobel
    • 18 Feb 2013
    • News

    Breaking Through a Growth Stall

    • 18 Apr 2017
    • First Look

    First Look at New Ideas, April 18

    March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
    Keywords: by Sean Silverthorne
    • 21 Nov 2021
    • News

    Say My Name

    • 21 Nov 2016
    • Research & Ideas

    It Matters That Your CEO Doesn't Know Much About Sales

    senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a... View Details
    Keywords: by Michael Blanding
    • 11 Nov 2021
    • News

    How to Increase Prices Without Losing Customers, According to a Harvard Lecturer

    • 16 Oct 2014
    • News

    Reframing Sales Effectiveness

    • 26 Jul 2010
    • Research & Ideas

    Yes, You Can Raise Prices in a Downturn

    higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price... View Details
    Keywords: by Sean Silverthorne; Retail; Consumer Products
    • Article

    Book review of Contemporary Perspectives on Strategic Market Planning, by Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Allyn and Bacon, 1990.

    By: Frank V. Cespedes
    Keywords: Information; Perspective; Strategy; Markets; Planning
    Related
    • 26 Feb 2019
    • First Look

    New Research and Ideas, February 26, 2019

    https://www.hbs.edu/faculty/Pages/item.aspx?num=55650 February 2019 Top Sales Magazine Sales Managers Must Manage By: Cespedes, Frank V. Abstract— A common complaint from C-level executives about their sales... View Details
    Keywords: Dina Gerdeman
    • 28 Feb 2017
    • First Look

    First Look at New Research, February 28

    that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in markets... View Details
    Keywords: Sean Silverthorne