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  • 20 Sep 2004
  • Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details
Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt... View Details
Keywords: by Manda Salls
  • 02 Jun 2010
  • First Look

First Look: June 2

Electrically Powered Vehicles in the U.S. Elie Ofek and Polly Ross RibattHarvard Business School Case 510-076 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510076-PDF-ENG Google in China (B) View Details
Keywords: Martha Lagace
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

with the price-increase hammer every time they drive past a gas station. Harvard Business School professor John Quelch offers tips on how marketers can cope with inflation and consumer sticker shock. 12.... View Details
Keywords: by Staff
  • 12 Aug 2014
  • First Look

First Look: August 12

  Publications August 2014 Journal of Economic Perspectives Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics By: Åstebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber Abstract—There is a growing body of... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2016
  • Research & Ideas

The 10 Most Popular Stories of 2016

Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research View Details
Keywords: by Carmen Nobel
  • 01 Apr 1996
  • News

Technology for Learning's Sake

me to manipulate the data," he notes. "But as we get more sophisticated with the technology, it will all straighten itself out." Hands-On Decision Making Long viewed as an essential aspect of managerial education at HBS, field-based learning is taking on a new twist in... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • 24 May 2011
  • First Look

First Look: May 24

  PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

economic, institutional, and cultural setting of Germany. Publisher's Link: http://www.chbeck.de/productview.aspx?product=795301&toc=3264 Investor Behaviour in a Nascent Capital Market: Scottish Bank Shareholders in the Nineteenth Century Authors:Graeme Acheson and... View Details
Keywords: Sean Silverthorne
  • April 2020
  • Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details
Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry
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  • November 2018
  • Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
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  • Web

AASU50 - Alumni

the School's initial benefactor, George F. Baker). The list below indicates African American graduates of the School who have received this designation. John E. Barnes, MBA 1960 James A. Fletcher, MBA 1972... View Details
  • Web

Dillon House | About

Dillon House C. Douglas Dillon Dillon House was made possible through a gift from Clarence Dillon (Harvard 1905), and honored his son, C. Douglas Dillon (Harvard 1931), a US treasury secretary. Home to the... View Details
  • Web

Health Care - Faculty & Research

evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems. March 2014 (Revised December 2014) Case Vision 2020: Takeda and the Vaccine Business By: John View Details
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

for Competitive Advantage, edited by Jeffrey Word. John Wiley, forthcoming Abstract In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the... View Details
Keywords: Martha Lagace
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

Collaborative Management Research, edited by A. B. Shani, N. Adler, N. Mohrman, W. A. Pasmore and B. Stymne. Sage... View Details
Keywords: Martha Lagace
  • September 2004
  • Article

How Global Brands Compete

By: Douglas B. Holt, John A. Quelch and Earl Taylor
Related
  • 2004
  • Chapter

Managing the Global Brand: A Typology of Consumer Perceptions

By: Douglas B. Holt, J. A. Quelch and Earl Taylor
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  • September 20, 2004
  • Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
Related
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Article Award for his article with Thomas Lyon, Magali A. Delmas, John W. Maxwell, Pratima Bansal, Mireille Chiroleu-Assouline, Patricia Crifo, Rodolphe Durand, Jean-Pascal Gond, Andrew King, Michael Lenox,... View Details