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- Faculty Publications (52)
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- All HBS Web (111)
- Faculty Publications (52)
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- 29 Apr 2013
- News
Diagnosing the ‘Flutie Effect’ on College Marketing
- 01 Mar 2015
- News
Research Brief: Political Capital
of campaigns, helping a candidate establish a lead that has him or her coasting, advertising can be the determining factor. “In a close election, advertising alone can be a difference maker.” “The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing... View Details
- 01 Jun 2002
- News
HBS Students Negotiate a Victory
Chung and Kapadia: winning teamwork. (photo by Thomas J. Fitzsimmons) Chung and Kapadia: winning teamwork. (photo View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
responsibility shared by so many business leaders in countries with great income disparities. Learn more at www.hbs.edu/businesshistory/emerging-markets Global Case Writing Shaped by Faculty Interests... View Details
Keywords: faculty research
- 01 Sep 2010
- News
Alumni Books
collapse, reveal how botched policy responses made a bad situation worse, and focus on lessons that the practice of finance must learn to avoid a repeat in the future. How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times View Details
- 01 Dec 2010
- News
This Is What I Do
was probably a pretty likable guy and much like his characters — funny, tenacious, and creative. And that’s the way he really is.” Hood is now completing her third year as CEO of the Michael J. Fox Foundation for Parkinson’s Research, the... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
understanding of war’s complexities to tell the story of CST-2, a unit of women handpicked from the Army to serve in this highly specialized and challenging role. Reading Reconsidered: A Practical Guide to Rigorous Literacy Instruction 1st Edition View Details