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Publications

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  • 17 Jun 2019
  • Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting
  • 20 Feb 2017
  • Working Paper Summaries

Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate; Construction
  • 28 Jan 2020
  • Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate
  • 17 Dec 2019
  • Working Paper Summaries

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Technology
  • 08 Jul 2019
  • Research & Ideas

Are Paywalls Saving Newspapers?

paywall sales strategy, you have to make sure you have the reputation and the uniqueness of content to do it ” “We look at the whole picture—both the digital and print channels, View Details
Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

important role in reducing both the real and financing frictions faced by small businesses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52278 Where Should We Build a Mall? The... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

An Application to Shopping Mall Sales By: Chung, Doug J., Kyoungwon Seo, and Reo Song Abstract—We propose a... View Details
Keywords: Sean Silverthorne
  • 2019
  • Working Paper

The Comprehensive Effects of a Digital Paywall Sales Strategy

By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
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  • 2019
  • Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song
This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details
Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover
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