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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over... View Details
Keywords: by Dina Gerdeman
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
- 06 Mar 2014
- HBS Seminar
Dina Pomeranz, Harvard Business School
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Employees should think about work on the way to work by mentally mapping out a plan for their day. By using the travel time as an opportunity to get into the work mindset, employees are giving themselves a... View Details
Keywords: by Dina Gerdeman
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
street-to-prison cycle that had ravaged his youth. He had passed a high school equivalency test and had earned a college degree, and by that point could envision a bright future as a budding accountant at Arthur Andersen, the firm he... View Details
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often falls View Details
Keywords: by Dina Gerdeman
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
successively by John Sculley, who was kicked out in 1993, Michael Spindler, fired in 1996, and Gil Amelio, a member of the board who took over from Spindler and was fired five hundred days later, the company was failing. Without going... View Details
Keywords: by Dina Gerdeman
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
Arthur Brooks: Spirituality and philosophy This March, I returned from my fifth trip to Dharamshala, India, to work with His Holiness the 14th Dalai Lama. We held a conference on how leadership and happiness principles are entwined. Inspired View Details
Keywords: by Dina Gerdeman
- 08 Apr 2013
- Research & Ideas
How to Demotivate Your Best Employees
motivated to work harder over the long term. But new research suggests that some awards may actually have the opposite effect, according to a recent paper called The Dirty Laundry of Employee Award Programs: Evidence from the Field, written View Details
- 05 Dec 2016
- Research & Ideas
How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)
target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details
Keywords: by Dina Gerdeman
- 14 Mar 2023
- In Practice
What Does the Failure of Silicon Valley Bank Say About the State of Finance?
single day, leaving the bank with a $1 billion negative balance, according to a regulatory filing by the company. While financial regulators have announced that the US will guarantee all deposits at SVB, its collapse has spooked customers... View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
that gentrification can ruin neighborhoods by forcing out existing businesses that serve the needs of the locals. “We found that changes in the local economy—such as a new coffee shop opening—can predict gentrification,” says Harvard... View Details
Keywords: by Dina Gerdeman
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
heavy-handed we had to be." John puts it another way: "Cost transparency doesn't fall apart until we say, 'Hey guys, we're ripping you off.'" Meanwhile In The Real World The researchers took the academic experiments into the real world by... View Details
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
self-match? The research team found self-matching can work to a company’s advantage in three ways: Retailers can raise online prices. While prices online tend to be cheaper, a retailer that self-matches can raise the online price of a product to offset the loss the... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
a nonconforming person to have a heightened status and more competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
In India, where many people consider fair skin more desirable than dark, the cosmetics industry has responded by producing a wide range of skin-lightening products—and with great success. But, when these companies pitch their creams in... View Details