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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over... View Details
Keywords: by Dina Gerdeman
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
- 06 Mar 2014
- HBS Seminar
Dina Pomeranz, Harvard Business School
- 11 Sep 2017
- Research & Ideas
Why Employers Favor Men
men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard... View Details
Keywords: by Dina Gerdeman
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
Black Experience, co-edited by Mayo, University of Virginia Professor Laura Morgan Roberts, who is a visiting scholar at HBS, and David A. Thomas, president of Morehouse College and a former professor at HBS. “These African American... View Details
Keywords: by Dina Gerdeman
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related... View Details
- 17 May 2017
- Research & Ideas
Minorities Who 'Whiten' Job Resumes Get More Interviews
Minority job applicants are “whitening” their resumes by deleting references to their race with the hope of boosting their shot at jobs, and research shows the strategy is paying off. In fact, companies are more than twice as likely to... View Details
Keywords: by Dina Gerdeman
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling... View Details
Keywords: by Dina Gerdeman
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals are one underutilized tool for enhancing people's emotional experiences," Norton says. "And our research shows that when people do spend money on rituals, especially with their partners, they consider it both money and time well-spent." View Details
Keywords: by Dina Gerdeman
- 03 May 2017
- Book
The Clear Connection Between Slavery and American Capitalism
Keywords: by Dina Gerdeman
- 04 Mar 2020
- Research & Ideas
How Schmoozing with the Boss Helps Men Get Promoted
that bring more women into the social fold. That would give all workers an equal shot at the informal face time that can impact their careers. “Just being aware of this issue is step one for both employees and organizations,” Cullen says. About the Author View Details
Keywords: by Dina Gerdeman
- 13 Nov 2017
- Research & Ideas
Want to Be Happier? Spend Some Money on Avoiding Household Chores
well-being by offering time-saving services—perhaps even in place of financial rewards. The Stanford School of Medicine did just that with a pilot program that rewarded faculty members with vouchers for meal deliveries, laundry services,... View Details
Keywords: by Dina Gerdeman
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details
- 10 May 2021
- Research & Ideas
Who Has Potential? For Many White Men, It’s Often Other White Men
can’t just jump on the bandwagon. They would have to do the hard work of culture change themselves.” About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image:... View Details
Keywords: by Dina Gerdeman
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
our work, especially during the current global health crisis. Just because we’ve been doing things a certain way for a long time doesn’t mean we should keep doing it.” About the author Dina Gerdeman is a... View Details
Keywords: by Dina Gerdeman
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
can truly build advantage in this new world. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: ipopba] Book Excerpt Putting AI at the Core View Details
Keywords: by Dina Gerdeman