Publications

September 1999 (Revised July 2001)
Case

Charles Schwab Corporation (B)

By: F. Warren McFarlan and Nicole Tempest

Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch. View Details

Keywords: Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry

August 2008
Supplement

Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details

Keywords: Success; Advertising Campaigns; Financial Services Industry

September 1999 (Revised March 2001)
Case

Charles Schwab Corporation (A)

By: F. Warren McFarlan and Nicole Tempest

A look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash... View Details

Keywords: Restructuring; Internet and the Web; Price; Decision Choices and Conditions; Business Strategy; Competitive Strategy; Financial Services Industry

In spite of the disdain given to discount brokerage by larger investment houses, Schwab took advantage of SEC deregulation in 1975, and went on to build “the Kmart of the stock brokerage industry.” Though... View Details

Keywords: Finance

Winter 2002
Article

Discussion of 'Open Source Genomics' by Dan Burk

By: Josh Lerner

July 2005 (Revised January 2011)
Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez

Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details

Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting

02 May 2014
Working Paper Summaries

Profits and Economic Development

Keywords: by Dan Schwab & Eric Werker

01 Jun 2018
News

Up by the Roots

player on the fintech scene. Today, the situation could not be more different. Thanks in part to Gotsch’s efforts, which led to the establishment of the FinTech Innovation Lab (FIL)—an über-accelerator jointly run by the Fund and... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

12 Oct 2022
Video

Dan Mall: Defining Good Design

06 Jan 2015
Video

Dan Lennox-Choate - Making A Difference

June 2023
Case

Dan McCrum - Unmasking Wirecard

By: Jonas Heese, Charles C.Y. Wang, Tonia Labruyere and Carlota Moniz

Dan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of... View Details

Keywords: Crime and Corruption; Accounting; Financial Services Industry; Journalism and News Industry; Europe; United Kingdom; Germany