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  • 13 Mar 2008
  • Working Paper Summaries

An Investigation of Earnings Management through Marketing Actions

Keywords: by Craig J. Chapman & Thomas J. Steenburgh
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

  Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data... View Details
Keywords: Martha Lagace
  • 13 May 2008
  • First Look

First Look: May 13, 2008

levels of thinking. Purchase this book: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=2115&referral=2342 Do Buy-Side Analysts Earnings Forecasts Out-Perform Those of the Sell-Side? Authors:Boris Groysberg, Paul M. Healy, and... View Details
Keywords: Martha Lagace
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

in an earlier column, "nudge") to what extent and how should we employ incentives? For example, Curtis Craig suggested, "Let's incentivize quality of health care and deincentivize unhealthy or inefficient practices."... View Details
Keywords: by Jim Heskett; Health
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand stories should companies tell? After KFC was chastised View Details
Keywords: by Sean Silverthorne
  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

successful," says Boris Groysberg, the Richard B. Chapman Professor of Business Administration at HBS, who cowrote the case with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb. "It... View Details
Keywords: by Carmen Nobel; Education
  • 09 Jul 2020
  • Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

backlash from other organizational members. [div class=infogram-embed data-id=_/mcqxpioCi4O4ZaScUhLN][/div] In response to the broader perspective offered by his team’s devil’s advocate, one CEO shared that he took proposed... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

Back in the early 1990s, managers of U.S. companies were justifiably proud of the well-oiled machines they'd made of their supply chains. Over the previous fifteen to twenty years, they'd wrung costs from the mechanisms and processes by... View Details
Keywords: by David Stauffer
  • 10 Mar 2011
  • What Do You Think?

To What Degree Does the Job Make the Person?

(people who experience no hormonal change and cannot adapt) leave or are forced out." While ignoring the question of chemical change, dependencies that were posed by several respondents may suggest opportunities for future research.... View Details
Keywords: by James Heskett
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper (with coauthor View Details
Keywords: by Manda Salls
  • 22 Jun 2010
  • First Look

First Look: June 22

advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display ads are widespread, they are also troubled—ignored View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

the International Economy, edited by Rawi Abdelal, Mark Blyth, and Craig Parsons, 227-239. Ithaca, N.Y.: Cornell University Press, 2010 Purchase the book:... View Details
Keywords: Martha Lagace
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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  • July – August 2008
  • Article

Buy-Side vs. Sell-Side Analysts' Earnings Forecasts

By: Boris Groysberg, Paul M. Healy and Craig James Chapman
We compare the earnings forecast performance of analysts at a large buy-side firm to that of sell-side analysts. Our tests show that the buy-side firm analysts make more optimistic and less accurate forecasts than their counterparts on the sell-side. These performance... View Details
Keywords: Motivation and Incentives; Business Earnings; Forecasting and Prediction; Performance Effectiveness
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  • 04 May 2010
  • First Look

First Look: May 4

and on becoming the leader in the Online Care Industry? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510061-PDF-ENG Sheila Mason & Craig Shepherd (Abridged) Michael J. RobertsHarvard Business... View Details
Keywords: Martha Lagace
  • Article

A Megastudy of Text-Based Nudges Encouraging Patients to Get Vaccinated at an Upcoming Doctor's Appointment

By: Katherine L. Milkman, Mitesh S. Patel, Linnea Gandhi, Heather N. Graci, Dena M. Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher F. Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie K. John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Many Americans fail to get life-saving vaccines each year, and the availability of a vaccine for COVID-19 makes the challenge of encouraging vaccination more urgent than ever. We present a large field experiment (N = 47,306) testing 19 nudges delivered to patients via... View Details
Keywords: Vaccination; COVID-19; Nudge; Influenza; Field Experiment; Health; Communication Strategy; Behavior
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  • 12 Jan 2010
  • First Look

First Look: Jan. 12

http://www.hbs.edu/research/pdf/08-043.pdf An Investigation of Earnings Management through Marketing Actions (revised) Authors:Craig J. Chapman and Thomas J. Steenburgh... View Details
Keywords: Martha Lagace
  • 2023
  • Article

A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth
Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details
Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry
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  • 17 Jul 2012
  • First Look

First Look: July 17

identified and classified in terms of specifying, allocating, and utilizing capacity. The first two categories reflect challenges faced by infrastructure providers; the last category, challenges faced by... View Details
Keywords: Sean Silverthorne

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