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Publications

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  • All HBS Web  (28)
    • Faculty Publications  (8)

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    • All HBS Web  (28)
      • Faculty Publications  (8)

      by Corinne Bendersky Remove by Corinne Bendersky →

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      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
      Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
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      Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
      • May 2020
      • Article

      Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment

      By: Nava Ashraf, Natalie Bau, Corinne Low and Kathleen McGinn
      Using a randomized control trial, we examine whether offering adolescent girls nonmaterial resources—specifically, negotiation skills—can improve educational outcomes in a low-income country. In so doing, we provide the first evidence on the effects of an intervention... View Details
      Keywords: Negotiation; Competency and Skills; Training; Age; Gender; Education; Investment; Outcome or Result; Developing Countries and Economies
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      Ashraf, Nava, Natalie Bau, Corinne Low, and Kathleen McGinn. "Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment." Quarterly Journal of Economics 135, no. 2 (May 2020): 1095–1151.
      • January 2018 (Revised October 2021)
      • Case

      Château Margaux: Launching the Third Wine (Abridged)

      By: Elie Ofek
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.)
      • September 2015 (Revised March 2017)
      • Case

      Château Margaux (Abridged)

      By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, Eric E. Vogt, and Robert J. Dolan. "Château Margaux (Abridged)." Harvard Business School Case 516-034, September 2015. (Revised March 2017.)
      • June 2013 (Revised January 2016)
      • Case

      Château Margaux: Launching the Third Wine

      By: Elie Ofek and Eric E. Vogt
      Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
      Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
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      Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
      • Article

      Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

      By: Corinne Bendersky and Kathleen L. McGinn
      Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
      Keywords: Framework; Knowledge Dissemination; Research; Organizations; Negotiation; Information Publishing
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      Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Organization Science 21, no. 3 (May–June 2010): 781–797. (Also published in Academy of Management Best Paper Proceedings 2008, Organization and Management Theory Division, under title: Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge.)
      • 2008
      • Working Paper

      Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination

      By: Corinne Bendersky and Kathleen L. McGinn
      Phenomenological assumptions-assumptions about the fundamental qualities of the phenomenon being studied and how it relates to the environment in which it occurs-affect the dissemination of knowledge from subfields to the broader field of study. Micro-process research... View Details
      Keywords: Citations; Knowledge Dissemination; Negotiation; Research
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      Bendersky, Corinne, and Kathleen L. McGinn. "Open to Negotiation: Phenomenological Assumptions and Knowledge Dissemination." Harvard Business School Working Paper, No. 09-043, September 2008. (Revised March 2009, June 2009.)
      • 2007
      • Working Paper

      Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship

      By: Corinne Bendersky and Kathleen L. McGinn
      Co-locating knowledge workers from different disciplines may be a necessary but insufficient step to generating multidisciplinary knowledge. We explore the role of assumptions underlying knowledge creation within the field of organizational studies, and investigate how... View Details
      Keywords: Knowledge Management; Knowledge Sharing; Business Processes; Groups and Teams
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      Bendersky, Corinne, and Kathleen L. McGinn. "Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship." Harvard Business School Working Paper, No. 08-044, December 2007.
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