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- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Countless brilliant academics harbor hopes of someday winning a Nobel Prize, arguably the world's most prestigious award. But two renowned branding professors are interested in understanding what makes everyone covet the prize in the... View Details
Keywords: by Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details
- 20 Sep 2020
- News
Kominers’s Conundrums: A Nobel by Any Other Name
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When they learned that donations to... View Details
Keywords: by Carmen Nobel
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- 12 Oct 2020
- News
MBA/DBA Alum Wins Nobel Prize in Economics
Robert Wilson (MBA 1961/DBA 1963) Anders Wiklund/TT News Agency, via Associated Press Robert Wilson (MBA 1961/DBA 1963) Anders Wiklund/TT News Agency, via Associated Press It was the middle of the night on October 12 when the Nobel Prize... View Details
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details
Keywords: by Carmen Nobel
- 14 Mar 2018
- Research & Ideas
Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt
they were smelling, but were asked whether they believed the shirt had been worn by their partner. Per instruction, the women repeatedly took one-minute whiffs of the sweaty clothing before, during, and after undergoing a psychological... View Details
Keywords: by Carmen Nobel
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
Sake Of Science To find out whether it was possible to assuage grief by performing seemingly meaningless rituals designed by someone else, Norton and Gino conducted a laboratory study in which they induced... View Details
Keywords: by Carmen Nobel
- 05 Aug 2015
- Research & Ideas
How Hormones Foretell Whether People Will Cheat
in the August 2015 issue of the Journal of Experimental Psychology: General, the paper was co-authored by a team of behavioral economists and psychologists: Jooa Julia Lee, a postdoctoral fellow at Harvard University; Francesca Gino, a... View Details
Keywords: by Carmen Nobel
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
Credit: Martin Barraud Here’s a tip for persuading people to finish more tasks, buy more products, or donate more money: Simply present assignments, requests, or items as arbitrary sets, rather than as individual units. New research reveals that people are... View Details
Keywords: by Carmen Nobel
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off and stop the cacophony. The... View Details
- 23 Apr 2018
- Research & Ideas
Sponsorship Programs Could Actually Widen the Gender Gap
Sponsorship on the Competitive Preferences of Men and Women, published in the journal Management Science. The study was co-authored by Coffman and Nancy R. Baldiga, an economics and accounting professor at the College of the Holy Cross,... View Details
Keywords: by Carmen Nobel
- 24 Sep 2018
- Research & Ideas
How Cost Accounting is Improving Healthcare in Rural Haiti
was co-authored by Dr. Mahek A. Shah, a senior researcher and senior project leader at Harvard Business School, and Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus, at HBS. Kaplan helped create the cost... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the appearance of foods View Details
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
In a predawn phone call on October 14, the Royal Swedish Academy of Sciences informed HBS professor Robert C. Merton that he had won the 1997 Nobel Prize in Economics. Merton's work evaluating risk has changed the nature of financial... View Details