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  • All HBS Web  (429)
    • News  (75)
    • Research  (336)
    • Events  (1)
  • Faculty Publications  (20)

Show Results For

  • All HBS Web  (429)
    • News  (75)
    • Research  (336)
    • Events  (1)
  • Faculty Publications  (20)
Page 1 of 429 Results →
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

study whether the impact on the private sector differed in cities that were already pretty green, compared with cities that weren't. The researchers found that only 4 percent of the 735 cities had passed green-building policies... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of conversations View Details
Keywords: by Carmen Nobel
  • 30 Nov 2015
  • Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When... View Details
Keywords: by Carmen Nobel
  • 20 Nov 2017
  • Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com... View Details
Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail
  • 20 Sep 2020
  • News

Kominers’s Conundrums: A Nobel by Any Other Name

  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Evian's baby&me features several adults dancing with toddler versions of themselves in the reflection of a store window. Only at the end of the 77-second video do we see a bottle of Evian, along View Details
Keywords: by Carmen Nobel; Advertising
  • 18 Oct 2010
  • Lessons from the Classroom

Venture Capital’s Disconnect with Clean Tech

MBA students often fall into one of two categories—those hungry to rush into careers as venture capitalists, and those eager to found a venture-funded start-up. For all of them, Harvard Business School professor Joseph Lassiter has some intriguing advice: Spend a few... View Details
Keywords: by Carmen Nobel; Energy; Utilities; Financial Services
  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

in zero. (See Show Me the Numbers: Precision as a Cue to Others’ Confidence by Alexandra Jerez-Fernandez, Ashley N. Angulo, and Daniel P. Oppenheimer.) The most rounded bids (made at the share-price precision of $5 or $1) were associated... View Details
Keywords: by Carmen Nobel
  • 07 Oct 2013
  • Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

world only rose to that hypothetical level of US per capita consumption by 2050, the world will have a tremendous growth in electricity usage and with that the associated carbon emissions," Lassiter says.... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

million boxes of fresh oranges shipped out of state were colored with synthetic dyes.” By the 1930s, synthetic food dyes were used routinely in sausages, pastas, candies, ice cream, and a host of other... View Details
Keywords: by Carmen Nobel
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is... View Details
Keywords: by Carmen Nobel; Retail
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

online videos by simply turning away, opening another browser window, or chatting with someone. "It's not at all hard to avoid an ad online even if you can't technically skip... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 30 Oct 2014
  • Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

psychology at the University of British Columbia. She co-authored the study with colleagues Hanne K. Collins, now a research associate at Harvard Business School; Ashley V. Whillans, now an assistant professor in the Negotiations,... View Details
Keywords: by Carmen Nobel
  • 05 Aug 2015
  • Research & Ideas

How Hormones Foretell Whether People Will Cheat

and maintenance of unethical behaviors." It probably doesn't help that many businesses try to thwart potential fraud by threatening employees with severe consequences—increasing stress and thus elevating... View Details
Keywords: by Carmen Nobel
  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

All over the world, people in pain turn to rituals in the face of loss—no matter if it's the death of a loved one (dressing in black, for example), the end of a relationship (burning old love letters), or the crushing defeat in a Little League baseball game (graciously... View Details
Keywords: by Carmen Nobel
  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

Fellow Marco Piovesan, whose research on how temptation influences work productivity included field experiments with children tempted by soda and candy at an Italian summer camp. "Understanding where these... View Details
Keywords: by Carmen Nobel
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

Sponsorship on the Competitive Preferences of Men and Women, published in the journal Management Science. The study was co-authored by Coffman and Nancy R. Baldiga, an economics and accounting professor at the College of the Holy Cross,... View Details
Keywords: by Carmen Nobel
  • 24 Sep 2018
  • Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

was co-authored by Dr. Mahek A. Shah, a senior researcher and senior project leader at Harvard Business School, and Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus, at HBS. Kaplan helped create the cost... View Details
Keywords: by Carmen Nobel; Health
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
Keywords: by Carmen Nobel; Consumer Products
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