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- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
study whether the impact on the private sector differed in cities that were already pretty green, compared with cities that weren't. The researchers found that only 4 percent of the 735 cities had passed green-building policies... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of conversations View Details
Keywords: by Carmen Nobel
- 20 Sep 2020
- News
Kominers’s Conundrums: A Nobel by Any Other Name
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When... View Details
Keywords: by Carmen Nobel
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Evian's baby&me features several adults dancing with toddler versions of themselves in the reflection of a store window. Only at the end of the 77-second video do we see a bottle of Evian, along View Details
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
million boxes of fresh oranges shipped out of state were colored with synthetic dyes.” By the 1930s, synthetic food dyes were used routinely in sausages, pastas, candies, ice cream, and a host of other... View Details
Keywords: by Carmen Nobel
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
check. In sheer terms of gaining favor among consumers, a firm with a high CEO-to-worker pay ratio must offer a substantial 50 percent discount to keep up with a firm that maintains a low pay ratio. This is... View Details
- 18 Oct 2010
- Lessons from the Classroom
Venture Capital’s Disconnect with Clean Tech
promising start-ups, which, without multiple funding rounds, fell into a financial "Valley of Death"—that precarious stage between researching and developing a product and actually going to market with it. "You could raise... View Details
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
in zero. (See Show Me the Numbers: Precision as a Cue to Others’ Confidence by Alexandra Jerez-Fernandez, Ashley N. Angulo, and Daniel P. Oppenheimer.) The most rounded bids (made at the share-price precision of $5 or $1) were associated... View Details
Keywords: by Carmen Nobel
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
was a member of the firm's executive committee. The regulatory structure did not keep pace with two decades of deregulation on Wall Street, Rose explained. Deregulation led to intense competitive pressures to which firms responded View Details
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
hired to watch videos of the sessions on mute, rating the perceived friendliness of the white participants based on nonverbal cues. Alas, the participants who attempted colorblindness came across as especially unfriendly, often avoiding... View Details
Keywords: by Carmen Nobel
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
Business Administration in the Strategy unit and Senior Associate Dean for Research. Balancing design and identity Whereas organizational design is concerned with how tasks are prioritized, structured, and coordinated across individuals... View Details
Keywords: by Carmen Nobel
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
efficiency. In "Rainmakers: Why Bad Weather Means Good Productivity," the authors show that workers are especially productive on rainy days, simply because they're not tempted by the possibilities of a sunny day—a walk in the park, for... View Details
Keywords: by Carmen Nobel
- 01 Apr 2013
- Research & Ideas
First Minutes are Critical in New-Employee Orientation
center employees are often expected to 'de-Indianize' many elements of their behavior—for example, by adopting a Western accent and attitude," the paper explains. Wipro was dealing with a big dropout... View Details