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Benson P. Shapiro
Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details
Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
- 10 Feb 2003
- Research & Ideas
Commodity Busters: Be a Price Maker, Not a Price Taker
expectations are met tend to dwell less on price.— Benson P. Shapiro Focus only on the market segments, defined by customer set or purchase... View Details
Keywords: by Benson P. Shapiro
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
cooperate, the company's strategy will be inconsistent and weak.— Benson Shapiro If marketing and sales do not cooperate, the company's strategy will be inconsistent and weak; and execution will be flawed... View Details
Keywords: by Benson Shapiro
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
relationships are moving to performance-based pricing—they are paid based on achieving certain client advertising and/or marketing goals. The contractor who rebuilt the 1995 earthquake-damaged freeway in Los Angeles received enormous performance incentives View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Benson P. ("Ben") Shapiro, the School's former Malcolm P. McNair Professor of Marketing, has left full-time teaching at HBS to concentrate on research, writing, public... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
the companies that did the best job of order cycle management. Despite the overwhelming data, some companies just do not take the customer orientation seriously.— Benson Shapiro Finally, order cycle... View Details
Keywords: by Sarah Jane Johnston
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your cost position.” Cespedes teamed... View Details
- January 1997
- Background Note
Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance
Provides an integrated framework for creating customer value and managing the firm profitably. Focuses on the use of product/service line management and effective customer service to achieve customer satisfaction and high profitability. View Details
Keywords: Customer Value and Value Chain; Framework; Performance Efficiency; Sales; Business Strategy; Customer Satisfaction; Profit; Product Marketing; Business or Company Management
Shapiro, Benson P. "Buy Low, Sell High: Creating and Extracting Customer Value by Enhancing Organizational Performance." Harvard Business School Background Note 597-071, January 1997.
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details
- 17 Nov 2015
- First Look
November 17, 2015
April 5–6, 2013 in Cambridge, Massachusetts. In its call for the submission of theoretical and empirical papers for the symposium, the NBER noted that the global financial crisis of 2007–2008 and its aftermath have focused attention on the growing use of leverage View Details
Keywords: Sean Silverthorne
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and communication were similar to those of today," said View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in a 'new normal' environment.”... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- Web
Marketing Faculty - Faculty & Research
Lecturer of Business Administration Isamar Troncoso Assistant Professor of Business Administration Jeremy Yang Assistant Professor of Business Administration Shunyuan Zhang Assistant Professor of Business Administration Unit Affiliates John A. Deighton Professor,... View Details
- Web
Business Economics - Doctoral
Dennis A. Yao Yuan Zou Current HBS Faculty & Students by Interest Asset pricing Lauren H. Cohen Robin Greenwood Samuel G. Hanson Ishita Sen Adi Sunderam Behavioral finance Malcolm P. Baker John Beshears... View Details
- Web
Resources - Christensen Center for Teaching & Learning
advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some tips on how to use it. 1984, rev. 1985 Hints for Case Teaching by View Details
- Web
Placement - Doctoral
studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details
- January 2014 (Revised August 2017)
- Case
StepSmart Fitness
By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details
Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Manufacturing Industry; Sports Industry; New England
Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
- July 1975
- Background Note
Introduction to the Case Method
Guidelines to aid the student in analyzing a case situation by casting himself or herself in the role of protagonist, developing criteria for alternative decisions, and generalizing to other situations. View Details
Keywords: Cases
Shapiro, Benson P. "Introduction to the Case Method." Harvard Business School Background Note 576-031, July 1975.
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson
Goes to the heart of the sales strategy issues by asking discussion participants to: 1) develop a salesperson recruiting process, 2) choose among four resumes, and 3) develop a sales compensation approach. View Details
Shapiro, Benson P. "Howard, Shea & Chan Asset Management(C): Recruiting and Selecting a Salesperson." Harvard Business School Case 597-023, August 1996. (Revised October 1996.)