by Anita Elberse - Publications - Faculty & Research

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games

27 Mar 2008
News

Harvard Business School's Anita Elberse

19 Nov 2013
News

Book Review: 'Blockbusters' by Anita Elberse

01 Nov 2010
News

Professor Anita Elberse Explores the Benefits of Investing in Women’s Sports

05 Jul 2006
Working Paper Summaries

The Power of Stars: Do Stars Drive Success in Creative Industries?

Keywords: by Anita Elberse; Entertainment & Recreation; Motion Pictures & Video; Financial Services

02 Oct 2022
News

Award-Winning Professor Anita Elberse Takes Anele Mdoda on a Masterclass

07 May 2016
News

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

17 Dec 2021
News

Professor Anita Elberse: Storytelling

17 Oct 2013
News

Author Anita Elberse On Music 'Blockbusters,' Bundling Lady Gaga's 'Artpop' With Her Book (Q&A)

15 Nov 2021
Video

Professor Anita Elberse: Storytelling

Portrait Project

forget. They remind me to consider the kids who are growing up today even worse off than I did. America's working poor need better economic opportunities, and I believe a lot can be done to help them create these opportunities for themselves. I plan to play a part in... View Details

09 May 2016
News

Plugged In: Anita Elberse, Harvard Business School

03 Nov 2014
News

Anita Elberse, Harvard Business School

05 Jul 2006
Working Paper Summaries

Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures

Keywords: by Anita Elberse & Bharat N. Anand; Entertainment & Recreation; Advertising; Motion Pictures & Video

05 Nov 2010
Research & Ideas

The Work-Around Culture: Unintended Consequences of Organizational Heroes

"Work-around cultures" are pervasive in health care. Employees tend to work around obstacles, often feeling like a hero in the process, without solving the underlying problems. The reasons for these cultures are manifold, but they are costly in financial and... View Details

Keywords: by Anita Tucker; Health

15 Aug 2024
Op-Ed

Post-CrowdStrike, Six Questions to Test Your Company's Operational Resilience

companies to disclose material events within four days. Determine whether this is the acceptable benchmark or if disclosure should happen sooner. Technology: Ensure that the modes of communication and supporting technologies are sufficient to maintain the trust and... View Details

Keywords: by Hise Gibson and Anita Lynch