Publications

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

Research Summary

Book in progress

Expanding on my work on BP, I am starting a new book on the transformation of the major international oil companies since the 1970s. Prior to that, the oil majors largely controlled the international flow of oil, which was channelled through their vertically... View Details

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

book excerpt Leading Innovation From Collective Genius: The Art of Practice of Leading Innovation By Linda A. Hill, Greg Brandeau, Emily Truelove and Kent Linebeck Though each of our leaders and their firms differed in key ways, all... View Details

Keywords: by Linda Hill; Entertainment & Recreation

December 2012
Case

Blink Booking

By: William R. Kerr, Magnus Thor Torfason and Alexis Brownell

Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure.... View Details

Keywords: Clones; Cloning; Rocket Internet; Start-up; Equity Split; Arbitrage; Incubator; Mobile App; Expansion; Spain; Europe; Entrepreneurship; Ethics; Internet and the Web; Information Technology Industry; Accommodations Industry; Travel Industry; Spain; Europe

23 Jul 2012
Research & Ideas

Book Excerpt: ‘Talk, Inc.’

Editor's note: As traditional hierarchical organizations flatten, new ways of thinking about internal communications must be developed—news no longer flows just from top to bottom. In Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations,... View Details

Keywords: Re: Boris Groysberg

August 1998
Background Note

Selling Books Online in Mid-1998

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

Provides an overview of the trends and predictions for the online book retail industry as of August 1998 and the current status of Amazon.com, BarnesandNoble.com, and other main players' online ventures. View Details

Keywords: Internet and the Web; Books; Retail Industry

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01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

bear. Written by Harvard Business School Visiting Professor Thomas H. Davenport and independent consultant Brook Manville, the book shares the tales of organizations that made successful choices through team-led decisions. This excerpt... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

2011
Book

Fair Value Measurements Answer Book

By: H. David Sherman

Save time and eliminate uncertainties with the Fair Value Measurements Answer Book (formerly the FAS 157 Answer Book), the most comprehensive and authoritative resource for getting quick and accurate information about the adoption, planning, and implementation of ASC... View Details

Keywords: ASC Topic 820; Fair Value Accounting; Corporate Disclosure

February 2013
Teaching Note

Blink Booking (TN)

By: William R. Kerr

Research Summary

Book on the Rubber Industry:

The preliminary title is "Stretching the Inelastic Rubber: Institutions & Market Power, 1870-1910".

The book is intended to cover all stages in the rubber chain, from tappers to manufacturers. It thus spams all crude rubber producing regions, a... View Details

16 Jul 2012
Research & Ideas

Book Excerpt: ‘The Strategist’

strategy from the top of the organization to a specialist function." Montgomery maintains that it's time for CEOs to reclaim strategy, a point she argues fervently in her new book, The Strategist: Be the Leader Your Business Needs. The View Details

Keywords: by Cynthia A. Montgomery

July 1986 (Revised December 1986)
Case

McGraw-Hill Book Co. (Condensed)

By: James I. Cash Jr.

Keywords: Publishing Industry

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August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

the book is a sequel to their 2009 work The Adventures of an IT Leader "We hope that this book inspires reflection and makes a contribution to developing our knowledge about CEO leadership in ways that can... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

April 2013 (Revised October 2014)
Case

SaferTaxi: Connecting Taxis and Passengers in South America

By: Peter Coles and Benjamin Edelman

SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will... View Details

Keywords: Taxi Booking; Smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile

June 2012
Teaching Note

Better World Books (TN)

By: Michael I. Norton, Jill Avery, Fiona Wilson and Thomas Steenburgh

2008
Casebook

The Rules of Globalization: Case Book

By: Rawi Abdelal

This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details

Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations

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