Publications

Educators

February 1999 (Revised March 2000)
Background Note

Changing Physician Behavior

By: Richard M.J. Bohmer

A review of strategies to change physician behavior including feedback, profiling, consensus-based guidelines, care paths, and computer systems. Discusses the strengths and weaknesses of each observation. View Details

Keywords: Health Care and Treatment; SWOT Analysis; Behavior; Strategy; Health Industry

October 2021
Article

Changing Gambling Behavior through Experiential Learning

By: Shawn A. Cole, Martin Abel and Bilal Zia

This paper tests experiential learning as a debiasing tool to reduce gambling in South Africa, through a randomized field experiment. The study implements a simple, interactive game that simulates the odds of winning the national lottery through dice rolling.... View Details

Keywords: Debiasing; Experiential Learning; Behavioral Economics; Financial Education; Learning; Games, Gaming, and Gambling; Behavior; Decision Making

March 2020
Teaching Note

Behavior Change for Good

By: Michael Luca and Max Bazerman

Teaching Note for HBS No. 920-049. View Details

2017
Other Teaching and Training Material

Organizational Behavior Reading: Leading Organizational Change

By: Ryan Raffaelli

This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Change Management

May 2017
Article

Behavioral Processes in Long-Lag Interventions

By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev

We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details

Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory

2019
Chapter

Behavioral Economics and Health-Care Markets

By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein

This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details

Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets

September 12, 2014
Article

How Being Filmed Changes Employee Behavior

By: Ethan Bernstein

Register to Read

April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

Educators

February 2015 (Revised September 2016)
Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

2016
Chapter

Changing Behavior Beyond the Here and Now

By: Todd Rogers and Erin Frey

Keywords: Persistence; Treatment Effects; Interventions; Behavior

March–April 2017
Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah

Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details

Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics

2017
Article

Affective, Cognitive and Behavioral Trajectories of Change Recipients in Global Organizations

By: B. S. Reiche, T. B. Neeley and N. Overmeyer

Research rarely addresses how change recipients respond to radical change across affective, cognitive, and behavioral dimensions over time. We examined a radical change in a recently acquired subsidiary of a U.S.-based global organization over a two-year period. With... View Details

Keywords: Change; Spoken Communication; Globalized Firms and Management; Behavior; Cross-Cultural and Cross-Border Issues

December 24, 2019
Article

Why It's So Hard to Change People's Commuting Behavior

By: Ariella S. Kristal and A. V. Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Sustainability; Motivating People; Time And Wellbeing; Time Stress; Commuting; Behavior; Change; Motivation and Incentives

Register to Read

December 24, 2019
Editorial

Why It’s So Hard to Change People’s Commuting Behavior

By: Ariella Kristal and Ashley Whillans

Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car... View Details

Keywords: Satisfaction; Behavior; Employees

2017
Other Teaching and Training Material

Organizational Behavior Reading: Leading Organizational Change (Teaching Note)

By: Ryan Raffaelli

February 9, 2024
Article

Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries

By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details

Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs