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  • 30 Jan 2017
  • Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Retail
  • 2016
  • Working Paper

Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

By: Geoffrey Jones and Ben Gettinger
This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North... View Details
Keywords: Corporate Social Responsibility and Impact; Entrepreneurship; Environmental Sustainability; Apparel and Accessories Industry
Related
  • January 2014
  • Supplement

Patagonia (B)

By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley
Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details
Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States
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  • 25 Apr 2012
  • News

Patagonia's Founder is America's Most Unlikely Business Guru

  • March 2023 (Revised September 2023)
  • Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details
Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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  • 01 Sep 2023
  • News

End Game

Jones says, in seeing their sustainable goals survive the second generation of ownership. Patagonia’s Yvon Chouinard is hoping to be an exception—as he often is. As a young rock climber in the 1950s, he... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 19 Mar 2018
  • Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

start to be addressed. Is that even possible in a market economy? Research Papers The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard Shareholder Activism on... View Details
Keywords: by Sean Silverthorne; Energy
  • 01 Jun 2011
  • News

Downtime

Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My People Go Surfing: The Education... View Details
Keywords: fiction; Christianity
  • 08 Nov 2016
  • First Look

November 8, 2016

stringent measures to regulate the industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51895 Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's View Details
Keywords: Sean Silverthorne
  • Profile

Casey Gerald

abilities. If you think of the Yvon Chouinard quote, it helped me become a secure juvenile delinquent. MBAs Across America wouldn’t exist without Harvard Business School. View Details