Youngme Moon

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Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, Different, and she has published and sold more than two million case studies on companies ranging from Starbucks to IKEA to...

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27 May 2021
News

Professor Profiles: Youngme Moon, Harvard Business School

01 Mar 2012
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1st-Year MBAs Learn from Global Partners

students’ global awareness and to providing action-based, integrated learning experiences,” said HBS professor Youngme Moon, senior associate dean and chair of the MBA Program. Students began preparing for their global projects in early... View Details

Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2012
News

Great Expectations

a significant investment of human and financial capital. Support from alumni and friends has been and will continue to be a crucial element of our success. It gives us the courage to build on our legacy. Your support and your expectations drive our success. View Details

Keywords: Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services

02 Feb 2012
News

Not Your Average Road Trip

Keywords: Dean Nitin Nohria, Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2010
News

Dare to be Different

MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services