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Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, Different, and she has published and sold more than two million case studies on companies ranging from Starbucks to IKEA to...

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • 13 Jun 2005
    • Research & Ideas

    Rescuing Products with Stealth Positioning

    When firms adopt a reverse or breakaway positioning strategy, there is no pretense about what they're up to. Part of the appeal of their cleverly positioned product offerings comes from explicitly subverting convention through unconventional promotions, prices, and... View Details
    Keywords: by Youngme Moon
    • 27 May 2021
    • News

    Professor Profiles: Youngme Moon, Harvard Business School

    • 01 Mar 2012
    • News

    Great Expectations

    a significant investment of human and financial capital. Support from alumni and friends has been and will continue to be a crucial element of our success. It gives us the courage to build on our legacy. Your support and your expectations drive our success. View Details
    Keywords: Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
    • 01 Mar 2012
    • News

    1st-Year MBAs Learn from Global Partners

    students’ global awareness and to providing action-based, integrated learning experiences,” said HBS professor Youngme Moon, senior associate dean and chair of the MBA Program. Students began preparing for their global projects in early... View Details
    Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
    • 02 Feb 2012
    • News

    Not Your Average Road Trip

    Keywords: Dean Nitin Nohria, Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
    • 01 Sep 2010
    • News

    Dare to be Different

    MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the... View Details
    Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
    • 04 Mar 2018
    • News

    The Case Centre Awards and Competitions 2018

    • 02 Apr 2018
    • News

    Fixing the Culture at Uber

    • 31 Oct 2018
    • News

    How Bad is Airline Service, Really? And Other Customer Service Complaints

    • 17 Mar 2020
    • News

    Reflections on the Ongoing Coronavirus Crisis

    • Blog

    Tech Power at HBS: Faculty Boost Technology Ecosystem

    HBS professors are widely recognized for their role as thought leaders. But recently, two of our faculty members were recognized for their role in advancing the technology sector itself: The Boston Globe included Youngme E. View Details
    • 19 Sep 2011
    • News

    How to grow your sales faster than the economy

    • 09 Jan 2012
    • News

    Big Three Newscasts Are Changing the State of Play

    • 01 Jan 2003
    • News

    • 26 Apr 2010
    • Research & Ideas

    When Other Companies Compete Like Crazy, Dare to Be Different

    Want to be different? Change your world, not your tactics. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. Yet there is plenty of... View Details
    Keywords: by Sarah Jane Gilbert
    • 05 Sep 2011
    • News

    'Different': How Companies Stand Out in the Marketplace; A Business Book That You'll Actually Read

    • 05 Jun 2007
    • First Look

    First Look: June 5, 2007

    relatively informative about ability but are difficult to influence through managerial effort, may have the unintended consequence of generating inefficiencies in firms' employment contracts. Companies and the Customers Who Hate Them Authors:Gail McGovern and View Details
    Keywords: Martha Lagace
    • 22 Oct 2010
    • Research & Ideas

    Panel on Pedagogical Innovations in MBA Courses

    Editor's Note: This is a summary of an HBS Faculty Research Symposium 2010 presentation. View a full summary from the link below. Date of Event:May 10, 2010 Speakers:Ray Gilmartin, Joseph Lassiter, Youngme Moon, Nitin Nohria Multiple... View Details
    Keywords: Re: Multiple Faculty; Education
    • 31 Jan 2005
    • Research & Ideas

    Rethinking Marketing’s Conventional Wisdom

    HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative... View Details
    Keywords: by Garry Emmons; Service