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- Faculty Publications (23)
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- All HBS Web (52)
- Faculty Publications (23)
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- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 05 Oct 2011
- News
Unhappy endings: Have people stopped eating ice cream?
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
seniors in many African countries are more integrated into family life. The students were tasked with helping the startup expand its primarily word-of-mouth marketing strategies and develop more scalable channels to reach new customers.... View Details
Keywords: Jennifer Gillespie
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social media influencers... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
from Bookmarks and click to subscribe online at www.bookmarksmagazine.com. For a week in March, Bookmarks was the best-selling magazine on Amazon.com. Word-of-mouth buzz generated by independent bookstores also has worked well. So have... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
word-of-mouth institution, and an institution that by now-- we have more students than we can accommodate, and we're attracting the talent we want to have.” [Editor’s note: Since this interview was conducted in June 2018, the Universidad... View Details
Keywords: Educational Services
- 01 Dec 2006
- News
The Hard Way
if her students failed to get jobs, so she immersed herself in their job searches and all but guaranteed their placement. It worked, generating powerful word-of-mouth buzz for her fledgling academy. More importantly, Russo understood that... View Details