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Show Results For
- All HBS Web
(1,380)
- People (2)
- News (582)
- Research (496)
- Multimedia (36)
- Faculty Publications (128)
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- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 2014
- Article
Drivers and Dynamics of Online Word of Mouth
By: Frank Nagle and Christoph Riedl
- 28 Sep 2012
- Conference Presentation
Online Word of Mouth and Product Quality Disagreement
By: Frank Nagle and Christoph Riedl
- Aug 2014
- Conference Presentation
Online Word of Mouth and Product Quality Disagreement
By: Frank Nagle
- 15 Dec 2012 - 16 Dec 2012
- Conference Presentation
Online Word of Mouth and Product Quality Disagreement
By: Frank Nagle and Christoph Riedl
- November–December 2021
- Article
Does Gender Matter? The Effect of Management Responses on Reviewing Behavior
By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
- 2024
- Working Paper
Lost in Transmission
By: Thomas Graeber, Shakked Noy and Christopher Roth
For many decisions, people rely on information received from others by word of mouth. How does the process of verbal transmission distort economic information? In our experiments, participants listen to audio recordings containing economic forecasts and are paid to... View Details
Keywords: Information Trnasmission; Word Of Mouth; Word-of-Mouth; Narratives; Reliability; Knowledge Sharing; Spoken Communication; Cognition and Thinking
Graeber, Thomas, Shakked Noy, and Christopher Roth. "Lost in Transmission." Harvard Business School Working Paper, No. 24-047, January 2024.
- April 2019
- Supplement
Final Words of Advice
By: Robert L. Simons
Simons, Robert L. "Final Words of Advice." Harvard Business School Multimedia/Video Supplement 119-714, April 2019.
- 11 Feb 2015
- Video
Words of Business Wisdom
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- 01 Jun 2011
- News
Four-Letter Word
lot of sound and fury that, it turns out, really doesn’t signify much at all. That’s because David Miller (MBA ’03), the Treasury Department’s former chief investment officer for TARP, helped preside over “a steady and, so far, profitable... View Details
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 18 Oct 2023
- News
Spreading the Words
Shafiq Khan (MBA 1982) loves to solve problems. It’s what attracted him to the case study method at HBS and, after graduation, to consulting at Booz, Allen & Hamilton. Then, at United Airlines, Khan encountered another challenge: The company was spending one-sixth... View Details
Keywords: April White
- 01 Sep 2005
- News
Scrum’s the Word
Calling all HBS alumni ruggers. Pack your kits and head to Soldiers Field for a fall classic October 8: the HBS Old Boys vs. the HBS Rugby Football Club. Each fall, alumni ruggers fly in from around the world for a weekend of camaraderie,... View Details
- 01 Dec 2003
- News
Spreading the Words
When the youngest of his three sons went off to college in 1994, Carey Cook (MBA 1969) finally had time to pursue a lifelong dream: creating word games and puzzles designed to build the vocabulary skills... View Details
- 15 Feb 2013
- News
Kaplan’s Last Word
- 02 Oct 2015
- News
The ‘F’ Word
Emory University, where she graduated with 40 percent more credits than required. A year out of HBS, Wallace and classmate Alex Nelson cofounded Quincy Apparel, an online retailer providing stylish, affordable work clothes for women in a... View Details
Keywords: Walt Disney Studios
- 17 May 2014
- Video
In One Word
- 23 May 2013
- Video
In One Word
- 22 Sep 2016
- News
Words and Pictures
As a student in Professor Nitin Nohria’s LEAD class, in the spring of 2001, Tony Deifell (MBA 2002) was particularly captivated by the idea of reflective leadership. “We talked a lot about the human aspects... View Details
Keywords: Susan Young