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- 18 Jun 2012
- News
Web Sites Illuminate Unknown Artists
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do,... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 21 Jul 2008
- News
HBS Institutional Memory Web Site Adds New Feature
- 01 Dec 2010
- News
One-Time Update for Alumni Web Site Access
Editor's Note: The new log-in system has been delayed until January. Beginning in December, visitors to the HBS Alumni Web site will experience a one-time change in the log-in procedure to access the Alumni... View Details
Keywords: meta
- 14 Apr 2011
- News
Why Some Web Sites Make You Wait
- May 2000
- Exercise
Tyrell Web Developers Inc. (B)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
- May 2000 (Revised September 2000)
- Exercise
Tyrell Web Developers Inc. (A)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- February 2008 (Revised June 2011)
- Background Note
Social Networks: The Portals of Web 2.0
By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
- January 2002
- Case
DeRemate.com: Building a Latin American Internet Auction Site
Analyzes the strategic decision-making process in terms of market forces and short-term growth for an online trading community site in Latin America. A major competitor to E-bay, DeRemate.com is contemplating expansion throughout Latin America. View Details
Rukstad, Michael G., and David Collis. "DeRemate.com: Building a Latin American Internet Auction Site." Harvard Business School Case 702-454, January 2002.
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
Harvard Business School; and Jeffrey Prince, Indiana University. The study notes, for example: We devote a more or less fixed amount of time online each week. We don’t allocate more time when something new comes along; instead, we shift our fixed amount of attention to... View Details
- 01 Jun 2004
- News
Alumni Clubs Click with New Web Services
The early reviews are in: It’s two thumbs way up for the new Web site building service now available to the School’s 107 alumni clubs and associations. Several features receive special praise from clubs that... View Details
- 08 Aug 2019
- News
Cloudflare Pulls the Plug on Hate Site
In the wake of the mass shooting in El Paso, Cloudflare’s CEO Matthew Prince (MBA 2009) announced that his web performance and security company was terminating service for the 8chan message board—an online forum where the alleged shooter... View Details
- Web
Site Credits - Photography Collections - Historical Collections
Collections Site Credits Site Credits Content : Melissa Banta, Rachel Wise Editing : Julia Collins, Katherine Fox Web Design and Production : Alex Taylor, Big Ring Design View Details
- 01 Dec 2006
- News
New on the Web at Alumni Career Services
HBS alumnae seeking to return to the workforce and all alumni interested in board positions now have new tools on the Alumni Career Services Web site to assist in their search. The “on-rampers” résumé... View Details
- 01 Oct 2001
- News
Ready for Takeoff: Web Portal Enters Second Phase
for readers to comment on stories and to talk with each other." He also expects to supplement copy reprinted from existing Web sites and HBS publications, such as the Bulletin and the Harvard Business... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
client computer projects, and Brandi, a software engineer turned online fraud fighter, set up web crawlers that ran more than 2 million page-loads on a variety of computers and virtual computers. In 2012, they tested the vulnerability of... View Details