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- December 1969 (Revised January 1992)
- Case
Watkins and Worster Agency
Zaleznik, Abraham. "Watkins and Worster Agency." Harvard Business School Case 470-088, December 1969. (Revised January 1992.)
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt... View Details
Keywords: by Michael Watkins
- 30 Sep 2002
- Research & Ideas
Your Crisis Response Plan: The Ten Effective Elements
preset communication protocols to convene the crisis-response team and warn staff. Leaders should be able to pull combinations of pre-set response "modules" off the shelf. — Michael Watkins 4. A designated chain of command. One... View Details
Keywords: by Michael Watkins
- 03 Jun 2002
- Research & Ideas
How to Succeed With Your New Boss
assessments of you will take on additional importance. Your relationship with your new boss will be built through a series of conversations.— Michael Watkins Establishing How You Will Work Together It's essential to figure out how you and... View Details
Keywords: by Michael Watkins
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
merger negotiations and antitrust consultations differently—and Honeywell might well be a part of GE today. Lapses in recognition occur when leaders remain oblivious to an emerging threat or problem—a lack of attention that can plague even the most skilled... View Details
Keywords: by Michael D. Watkins & Max H. Bazerman
- 12 Oct 1999
- Research & Ideas
Right from the Start: Common Traps for the New Leader
In this excerpt from Chapter 1 of the their book, Dan Ciampa and HBS Professor Michael D. Watkins describe some of the common traps into which new leaders can fall. Falling Behind The Learning Curve Not using the time before entry... View Details
Keywords: by Dan Ciampa & Michael D. Watkins
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details
Keywords: by Martha Lagace
- Research Summary
Corporate Diplomacy
Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details
- Research Summary
Transition Leadership
Michael Watkins is developing frameworks, programs, and e-performance tools for helping leaders to take charge in new senior management roles. New leaders' actions during their first few months on the job have a disproportionate impact on their ultimate success or... View Details
- Research Summary
Overview
Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
10 weeks won’t make up for any ground that gets lost. When Michael Watkins published his best-selling book The First 90 Days 20 years ago, the world was a kinder, gentler, and slower place. Today, given the speed that information travels,... View Details
Keywords: by John Quelch
- August 2014 (Revised December 2015)
- Case
Showrooming at Best Buy
By: Thales Teixeira and Elizabeth Anne Watkins
Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details
Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry
Teixeira, Thales, and Elizabeth Anne Watkins. "Showrooming at Best Buy." Harvard Business School Case 515-019, August 2014. (Revised December 2015.)
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- November 2013 (Revised November 2014)
- Case
Freemium Pricing at Dropbox
By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 26 May 2003
- Research & Ideas
When Silence Spells Trouble at Work
sometimes get their day in the sun: Sherron Watkins of Enron, Cynthia Cooper of WorldCom, and Coleen Rowley at the FBI all ended up on the cover of Time as "Persons of the Year." But public recognition of a few people does not... View Details
Keywords: by Leslie A. Perlow
- 2005
- Article
Airline Security, the Failure of 9/11, and Predictable Surprises
By: M. Bazerman and M. Watkins
Bazerman, M., and M. Watkins. "Airline Security, the Failure of 9/11, and Predictable Surprises." International Public Management Journal 8, no. 3 (2005): 365–377.
- fall 2004
- Article
Predictable Negotiations: Should Have Seen This Coming (Book Excerpt)
By: M. Bazerman and Michael Watkins
Bazerman, M., and Michael Watkins. "Predictable Negotiations: Should Have Seen This Coming (Book Excerpt)." Compass 2, no. 1 (fall 2004): 42–43.
- 2004
- Book
Predictable Surprises
By: M. H. Bazerman and M. Watkins
Bazerman, M. H., and M. Watkins. Predictable Surprises. Boston: Harvard Business School Press, 2004. (Winner of Kulp-Wright Book Award For the book considered to be the most influential text published on the economics of risk management and insurance presented by American Risk and Insurance Association. Paperback published in 2008.)
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
Orleans. Although Southwest has never had a fatal accident in its history, the odds are that it will sometime in the future. And the organization is ready to respond to what Max Bazerman and Michael Watkins would term a "predictable... View Details
Keywords: by James Heskett