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December 1969 (Revised January 1992)
Case

Watkins and Worster Agency

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30 Sep 2002
Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

preset communication protocols to convene the crisis-response team and warn staff. Leaders should be able to pull combinations of pre-set response "modules" off the shelf. — Michael Watkins 4. A designated chain of command. One... View Details

Keywords: by Michael Watkins

03 Jun 2002
Research & Ideas

How to Succeed With Your New Boss

assessments of you will take on additional importance. Your relationship with your new boss will be built through a series of conversations.— Michael Watkins Establishing How You Will Work Together It's essential to figure out how you and... View Details

Keywords: by Michael Watkins

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt... View Details

Keywords: by Michael Watkins

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

merger negotiations and antitrust consultations differently—and Honeywell might well be a part of GE today. Lapses in recognition occur when leaders remain oblivious to an emerging threat or problem—a lack of attention that can plague even the most skilled... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

12 Oct 1999
Research & Ideas

Right from the Start: Common Traps for the New Leader

In this excerpt from Chapter 1 of the their book, Dan Ciampa and HBS Professor Michael D. Watkins describe some of the common traps into which new leaders can fall. Falling Behind The Learning Curve Not using the time before entry... View Details

Keywords: by Dan Ciampa & Michael D. Watkins

25 Oct 2004
Research & Ideas

Planning for Surprises

How to Prevent Them, Bazerman and Watkins recently collaborated on the following e-mail interview with HBS Working Knowledge. Martha Lagace: What distinguishes a predictable surprise from any event seen with 20/20 hindsight? Max Bazerman... View Details

Keywords: by Martha Lagace

Research Summary

Transition Leadership

Michael Watkins is developing frameworks, programs, and e-performance tools for helping leaders to take charge in new senior management roles. New leaders' actions during their first few months on the job have a disproportionate impact on their ultimate success or... View Details

Research Summary

Corporate Diplomacy

Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details

Research Summary

Overview

Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details

Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

10 weeks won’t make up for any ground that gets lost. When Michael Watkins published his best-selling book The First 90 Days 20 years ago, the world was a kinder, gentler, and slower place. Today, given the speed that information travels,... View Details

Keywords: by John Quelch

August 2014 (Revised December 2015)
Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins

Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details

Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry

November 2013 (Revised November 2014)
Case

Freemium Pricing at Dropbox

By: Thales Teixeira and Elizabeth Anne Watkins

Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details

Keywords: Marketing Strategy; Price; Internet; Information Technology Industry

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

26 May 2003
Research & Ideas

When Silence Spells Trouble at Work

sometimes get their day in the sun: Sherron Watkins of Enron, Cynthia Cooper of WorldCom, and Coleen Rowley at the FBI all ended up on the cover of Time as "Persons of the Year." But public recognition of a few people does not... View Details

Keywords: by Leslie A. Perlow

February 2001
Case

McLean Watson/Media Synergy Inc. (B)

By: Carin-Isabel Knoop, Michael D. Watkins and Cate Reavis

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06 Dec 2004
What Do You Think?

Why Do Managers Fail to Act on Their Predictions?

Orleans. Although Southwest has never had a fatal accident in its history, the odds are that it will sometime in the future. And the organization is ready to respond to what Max Bazerman and Michael Watkins would term a "predictable... View Details

Keywords: by James Heskett

2005
Article

Airline Security, the Failure of 9/11, and Predictable Surprises

By: M. Bazerman and M. Watkins

Keywords: National Security; Failure

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fall 2004
Article

Predictable Negotiations: Should Have Seen This Coming (Book Excerpt)

By: M. Bazerman and Michael Watkins

Keywords: Negotiation; Books

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