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- Faculty Publications (2)
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- All HBS Web (8)
- Faculty Publications (2)
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- 2013
- Article
Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending
By: Lara B. Aknin, Elizabeth W. Dunn, Gillian M. Sandstrom and Michael I. Norton
When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after... View Details
Keywords: Money; Prosocial Spending; Social Connection; Well-being; Donations; Charitable Giving; Warm Glow; Social Relationships; Gift Giving; Happiness; Relationships; Philanthropy and Charitable Giving; Society
Aknin, Lara B., Elizabeth W. Dunn, Gillian M. Sandstrom, and Michael I. Norton. "Does Social Connection Turn Good Deeds into Good Feelings? On the Value of Putting the 'Social' in Prosocial Spending." International Journal of Happiness and Development 1, no. 2 (2013): 155–171.
- 2014
- Article
Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off
By: Elizabeth W. Dunn, Lara B. Aknin and Michael I. Norton
While a great deal of research has shown that people with more money are somewhat happier
than people with less money, our research demonstrates that how people spend their money also matters for their happiness. In particular, both correlational and... View Details
Keywords: Prosocial Spending; Well-being; Happiness; Money; Spending; Welfare; Philanthropy and Charitable Giving
Dunn, Elizabeth W., Lara B. Aknin, and Michael I. Norton. "Prosocial Spending and Happiness: Using Money to Benefit Others Pays Off." Current Directions in Psychological Science 23, no. 1 (February 2014): 41–47.
- 19 Dec 2022
- Research & Ideas
What Motivates People to Give Generously—and Why We Sometimes Don't
good. While one could argue that the warm glow is a “selfish” reason to give, I think it’s actually still a win for humanity. Julian Zlatev: There’s been a long debate in psychology about whether people are... View Details
- 18 Feb 2020
- Blog Post
A Vision of Love@HBS in 2020
me, her recognizably warm and glowing demeanor immediately disarming. "I've heard of you,” she said, “we have a lot of interests in common.” We chatted about travel and sustainable agriculture. “Let’s stay... View Details
- 01 Dec 2004
- News
Himalayan Journey
Visions of Bhutan: October 2004 Bhutan photo gallery Prayer flags fluttering gently in the wind; crystalline alpine air; monks’ robes in glowing red; and everywhere warm faces, people smiling, children... View Details
- Web
Blog | Social Enterprise | Harvard Business School
First-Year MBA Students Margot Dushin 17 Sep 2020 In early September, first-year students around the globe logged on for a virtual and warm welcome... HBS Announces 2020 Goldsmith Fellows 02 Sep 2020 Harvard Business School (HBS) has... View Details
- 01 Dec 2022
- News
I Gave at the Office
to a darker view of how generous people really are. But people are not always looking for excuses not to give. For instance, people often give because of the warm-glow feeling, which makes them feel good. While one could argue that the View Details
- 29 Oct 2013
- First Look
First Look: October 29
among adults around the world, and the warm glow of giving can be detected even in toddlers. These benefits are most likely to emerge when giving satisfies one or more core human needs (relatedness,... View Details
Keywords: Sean Silverthorne