Voice Assistants - Publications - Faculty & Research - Harvard Business School

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June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

May 2022 (Revised July 2022)
Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details

Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States

April 2024
Case

ChatGPT Enters the Voice Wars 2024

By: David B. Yoffie and Sarah von Bargen

OpenAI joined the Voice Wars in September 2023 when it launched its voice feature for ChatGPT. Initially only available to Pro subscribers, ChatGPT gave free access to all users two months later. It formed partnerships with a variety of companies, including carmakers,... View Details

Keywords: AI and Machine Learning; Partners and Partnerships; Lawsuits and Litigation; Technology Adoption; Market Entry and Exit; Technology Industry

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

of America’s shareholders from voicing their concerns. When a shareholder has a beef with a company’s business practices, they can submit a formal proposal to suggest a policy change. The company can respond to the proposal in one of... View Details

Keywords: by Carmen Nobel

29 Apr 2018
Video

2018 G&WS: Kyra Gaunt Presents "Black Can Be Me: Voicing the Musical Blackness through Song, Scholarship, and Social Media"

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

30 Nov 2022
News

Alexa, is the voice-assistant industry doomed?

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

Video

12-Day 1-Kyra Gaunt-v3 (1)

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

718-519 Voice War: Hey Google vs. Alexa vs. Siri By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice... View Details

Keywords: Dina Gerdeman

16 Aug 2011
Working Paper Summaries

The International Politics of IFRS Harmonization

Keywords: by Karthik Ramanna; Accounting

11 Jun 2021
Blog Post

Saying “Race” Out Loud: Leading Conversations on Diversity in HBS Classrooms

As an organizational behavior scholar, diversity and identity expert, and an assistant professor of management at University of Pennsylvania’s Wharton School, Dr. Stephanie Creary has become a recognized thought leader in navigating the... View Details

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

believe they won’t excel in, despite having the skills to succeed, says Harvard Business School Assistant Professor Katherine B. Coffman. “Our beliefs about ourselves are important in shaping all kinds of important decisions, such as what... View Details

Keywords: by Dina Gerdeman

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

Sometimes, the loudest, most confident voice in the room might indeed be the best decision-maker. Other times, the person who understands that they don’t know the answer—and therefore holds back in a discussion—may be wiser. Whether... View Details

Keywords: by Kara Baskin

Web

Policies, Rules & Guidelines | About

Policy The purpose of this policy is to provide guidelines and best practices for students, alumni, and/or other community members participating in Instagram Takeovers of HBS-related Instagram accounts. Institutional Voice Highlights from... View Details

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson... View Details

Keywords: by Kristen Senz

01 Sep 2023
News

That Was Then, This Is Now

It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details

Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership

Web

Cold Calling - Christensen Center for Teaching & Learning

minutes but may go longer based on the instructor's cold calling philosophy and the opening student's level of preparation. Instructors must balance the objective of creating a substantive exchange with the student and the competing goal of bringing other View Details

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