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Publications

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Filter Results: (139) Arrow Down Arrow Up

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  • All HBS Web  (139)
    • News  (70)
    • Research  (50)
    • Multimedia  (2)
  • Faculty Publications  (6)

Show Results For

  • All HBS Web  (139)
    • News  (70)
    • Research  (50)
    • Multimedia  (2)
  • Faculty Publications  (6)
Page 1 of 139 Results →
  • June 2018 (Revised January 2020)
  • Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
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Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
  • May 2022 (Revised July 2022)
  • Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
  • April 2024
  • Case

ChatGPT Enters the Voice Wars 2024

By: David B. Yoffie and Sarah von Bargen
OpenAI joined the Voice Wars in September 2023 when it launched its voice feature for ChatGPT. Initially only available to Pro subscribers, ChatGPT gave free access to all users two months later. It formed partnerships with a variety of companies, including carmakers,... View Details
Keywords: AI and Machine Learning; Partners and Partnerships; Lawsuits and Litigation; Technology Adoption; Market Entry and Exit; Technology Industry
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Yoffie, David B., and Sarah von Bargen. "ChatGPT Enters the Voice Wars 2024." Harvard Business School Case 724-481, April 2024.
  • 11 Oct 2017
  • Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

of America’s shareholders from voicing their concerns. When a shareholder has a beef with a company’s business practices, they can submit a formal proposal to suggest a policy change. The company can respond to the proposal in one of... View Details
Keywords: by Carmen Nobel
  • 29 Apr 2018
  • Video

2018 G&WS: Kyra Gaunt Presents "Black Can Be Me: Voicing the Musical Blackness through Song, Scholarship, and Social Media"

  • February 2022 (Revised February 2024)
  • Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno
To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details
Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
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Macomber, John D., and Akiko Kanno. "Sekisui House and the In-Home Early Detection Platform." Harvard Business School Case 222-070, February 2022. (Revised February 2024.)
  • February 2018
  • Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
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Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
  • 30 Nov 2022
  • News

Alexa, is the voice-assistant industry doomed?

  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Video

12-Day 1-Kyra Gaunt-v3 (1)

  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

718-519 Voice War: Hey Google vs. Alexa vs. Siri By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice... View Details
Keywords: Dina Gerdeman
  • 16 Aug 2011
  • Working Paper Summaries

The International Politics of IFRS Harmonization

Keywords: by Karthik Ramanna; Accounting
  • 11 Jun 2021
  • Blog Post

Saying “Race” Out Loud: Leading Conversations on Diversity in HBS Classrooms

As an organizational behavior scholar, diversity and identity expert, and an assistant professor of management at University of Pennsylvania’s Wharton School, Dr. Stephanie Creary has become a recognized thought leader in navigating the... View Details
  • 25 Feb 2019
  • Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

believe they won’t excel in, despite having the skills to succeed, says Harvard Business School Assistant Professor Katherine B. Coffman. “Our beliefs about ourselves are important in shaping all kinds of important decisions, such as what... View Details
Keywords: by Dina Gerdeman
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 05 Dec 2023
  • Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

Sometimes, the loudest, most confident voice in the room might indeed be the best decision-maker. Other times, the person who understands that they don’t know the answer—and therefore holds back in a discussion—may be wiser. Whether... View Details
Keywords: by Kara Baskin
  • Web

Policies, Rules & Guidelines | About

Policy The purpose of this policy is to provide guidelines and best practices for students, alumni, and/or other community members participating in Instagram Takeovers of HBS-related Instagram accounts. Institutional Voice Highlights from... View Details
  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson... View Details
Keywords: by Kristen Senz
  • 01 Sep 2023
  • News

That Was Then, This Is Now

It started with a question. But before that, it started in the classroom. Tony Deifell (MBA 2002) loved the discussions in his LEAD course, taught by Professor (and now former Dean) Nitin Nohria; wanting to make them more tangible, Deifell adapted the idea of... View Details
Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership
  • Web

Cold Calling - Christensen Center for Teaching & Learning

minutes but may go longer based on the instructor's cold calling philosophy and the opening student's level of preparation. Instructors must balance the objective of creating a substantive exchange with the student and the competing goal of bringing other View Details
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