Publications

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September 1989
Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose

September 2002 (Revised October 2002)
Case

Oklahoma VISION Project

By: Lynda M. Applegate and Susan Saltrick

Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States

2023
Other Unpublished Work

Visions of Vision Pro

By: Randolph B. Cohen

Daily ups and downs of the market are often driven by changes in interest-rate expectations and investor risk aversion. But over the long run, it's often technological change that is the primary driver of value. A decade ago, Tyler Cowen argued in his book The Great... View Details

Keywords: Technological Innovation; Disruptive Innovation; Product Launch

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June 2019
Teaching Note

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

Teaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company’s decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working... View Details

Keywords: Business Startups; Science-Based Business; Applications and Software; Patents; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel

September 2006 (Revised April 2007)
Case

Medtronic Vision 2010

By: Lynda M. Applegate

Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details

Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry

September 2018 (Revised December 2019)
Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick

An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details

01 Dec 2015
News

Euro Vision

Neil Rimer (MBA 1991) could have been a San Francisco venture capitalist. He worked there once; it would have been easy enough to open his own shop and join the horde converging on the town's buzziest tech companies. But instead, he went to Europe, where the VC scene... View Details

Keywords: Jason Feifer

01 Jun 2006
News

Utopian Vision

It’s one thing to dream of utopia; it’s another to actually invest in one. That’s what Boykin Curry (MBA ’94), a New York money manager, has accomplished by convincing an A-list of successful friends to buy into what he calls a “Creative Person’s Utopia” on the north... View Details

Keywords: Finance; Real Estate

01 Jun 2007
News

2020 Vision

When it comes to setting personal goals, Lara O’Connor Hodgson (MBA ’98) aims high: Her ambition is to become, like another notable HBS alum, President of the United States, most likely in 2020. (For those with a similar aspiration and timetable, recall that she will... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

January 2018 (Revised September 2021)
Case

Saudi Arabia: Vision 2030

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason

Saudi Arabia’s King Salman faces several challenges, both domestic and foreign. Domestically, he needs to build the country’s economy to accommodate a "youth bulge" while balancing between liberals and conservatives. And he needs to diversify the economy away from its... View Details

Keywords: Strategic Planning; Economy; Demographics; Diversification; Government and Politics; International Relations; Saudi Arabia

01 Dec 2022
News

Future Vision

first-year curriculum. What opportunities can HBS realize from digital transformation? Our aspiration is to expand the reach and accelerate the impact of our work. That’s a bold vision and long-term goal, so we also are focusing on some... View Details

Keywords: Brian Kenny; Educational Support Services; Educational Services

1994
Chapter

Guiding Visions

By: D. A. Leonard-Barton

Keywords: Perception

29 Sep 2018
News

Victor's Vision

Keywords: banking; turnaround; leadership; Monetary Authorities-Central Bank; Finance

April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

01 Dec 2012
News

Grande Visions

01 Dec 2013
News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the Marketing Unit. In a recent... View Details

Keywords: Arts, Entertainment

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

20 Aug 2021
Video

Career Vision Workshop: Introduction

May 1998
Case

Integral Vision Ltd. (A)

A stop-action simulation case takes participants through the process whereby four people (three young entrepreneurs and an investor) take a machine vision company from start-up to acquisition by a major publicly-traded company. Over several years, they have to... View Details

Keywords: Negotiation; Business Growth and Maturation; Acquisition; Business Startups