Filter Results:
(23)
Show Results For
- All HBS Web
(99)
- News (23)
- Research (67)
- Multimedia (5)
- Faculty Publications (32)
Show Results For
- All HBS Web
(99)
- News (23)
- Research (67)
- Multimedia (5)
- Faculty Publications (32)
Page 1 of 23
Results →
Sort by
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
case for an article in the September 2010 issue. “We were able to track the way social media foreshadowed mainstream media and document how, in those days, nothing went really big until mainstream media amplified it. “Today, things are so different,” Deighton... View Details
- 01 Feb 2012
- News
Viral Advertising via Ad Symbiosis: Self-Interested Sharing
- 13 Dec 2012
- News
Viral ads grab more Internet eyeballs
- 24 May 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 12 Mar 2015
- News
Dressing for TED: What to Wear to Go Viral
- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 01 Dec 2011
- News
Ticktock
planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
- 18 Jun 2013
- News
Megahit Marketing
- 31 Jan 2013
- News
Can Super Bowl ads still infect the Internet?
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of View Details
- 20 Aug 2014
- News
With No Time to Lose
recent viral #icebucketchallenge campaign. But in this case, everyone who did the challenge also made a donation. “I can easily count more than 20 HBS people who have been actively building and serving on various roles as volunteers,”... View Details
Keywords: Margie Kelley
- 01 Sep 2010
- News
You’ve Been YouTubed
or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United... View Details
- 01 Dec 2015
- News
Golden State of Mind
pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a new global stock market to... View Details
Keywords: Julia Hanna
- 14 Apr 2021
- News
The First Five Years: Mike Gandy Auzenne (MBA 2016)
due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able to commit as much time as I... View Details
- 26 May 2022
- News
Bidding Up
morning on October 12, 2020, a home security system captured a moment that would go viral on social media. [knocking] Bob Wilson: Paul? JH: Bob Wilson and his wife Mary had walked across the street to his colleague Paul Milgrom’s house to... View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
entrepreneurial powerhouse. Carolyn’s mix of pep talk and tough love got Tyra to where she is today, and here they pay it forward to empower readers. Whether they’re writing about watching Tyra’s most imperfect moment go viral or how... View Details