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- All HBS Web
(212)
- News (33)
- Research (145)
- Multimedia (5)
- Faculty Publications (79)
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- 24 May 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 26 Jan 2015
- News
What You Can Expect For Social Video in 2015
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
- 01 Jun 2015
- News
Screen Grab
(Tambor) coming out to his family as transgender, was only available via streaming to members of Amazon Prime’s Instant Video service. The show also took home the award for Best TV Series, Musical or Comedy, marking the first time an... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Apr 2000
- News
Getting the Message
billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details
Keywords: Susan Young
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
store in New Jersey; the son accompanied him on buying trips to New York and watched him negotiate for the best merchandise and price. He had even launched his own successful business before arriving at HBS: a birthday cake delivery service that View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
technology. (The company also has deals with the Erie BayHawks, a National Basketball Hall of Fame and minor league NBA team.) Using your phone, you can home in on a geographic beacon like the pitcher’s mound and watch video highlights or... View Details
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
Bjerg is staring blankly at his computer screen. He adjusts his two monitors and fiddles with the speakers as he awaits the start of his next League of Legends battle. As he does many days, Bjerg will sit here playing the popular video... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Blendtec hit on the idea of showing the industrial-strength power of the product by filming the blender munching everything from rake handles to an iPhone. The videos racked up 60 million hits on YouTube, and the company’s CEO was soon... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
the rarified New York Times from layoffs. Too often, restructuring begets thinner issues larded with generic newswire copy — hardly the recipe to bring back readership and ads. Fine, if all that won’t save us, then going wholeheartedly digital surely will, right? After... View Details