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Show Results For
- All HBS Web
(1,357)
- People (7)
- News (299)
- Research (612)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
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- 13 Sep 2010
- News
The Consumer Appeal of Underdog Branding
- 23 Dec 2010
- News
When the Underdog Becomes the Big Dog
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 29 Oct 2020
- News
How to Build a Digital Brand That Lasts
- 17 Oct 2016
- News
The Right (And Wrong) Way To Harness Your Company's Underdog Status
- 26 Mar 2010
- News
Forge ahead, and build your brand
- 09 Jul 2024
- News
Non-Fungible Tokens (NFTs) and Brand Building
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 28 Mar 2016
- News
The Alum Building a Brand New City in Panama
experience—bought the base and began building a new city. “It was a white canvas to develop from the beginning,” Gilinski told Forbes. Today, nearly 1,000 buildings stand in Panama Pacifico—a property five... View Details
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How... View Details
- 04 Apr 2018
- News
Rebuilding the Girl Scouts Brand
Scouts debuted a new PSA: “I’m Prepared . . . to Lead Like a Girl Scout.” The 30-second spot, with a catchy new anthem, will air on cable networks in 2017. But Pitter-Armand knows she has an even more powerful network at her disposal for the campaign, as there are more... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
Scout.” The 30-second spot, with a catchy new anthem by Liz Rose and Emily Shackleton (both Girl Scout alumnae), will air on cable networks in 2017. But Pitter-Armand knows she has an even more powerful network at her disposal for the campaign. There are more than 2.7... View Details
Keywords: April White
- 25 Feb 2021
- News
Building Hope
double the general population and has “increased substantially” for veterans, ages 18 to 34, since 2005. For Mike Zapolin (OPM 33, 2004), this was a seemingly intractable problem that deserved a radical solution. Zapolin, who goes by “Zappy,” is a longtime Internet... View Details
Keywords: Daniel Morrell
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 01 Sep 2008
- News
Building a Better MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect, it would create a View Details