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- All HBS Web (14)
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- 28 Oct 2019
- News
Will a CEO Change Reignite Under Armour Stock?
- 05 Feb 2020
- News
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
- 20 Feb 2013
- News
Thanking Veterans Online
the veteran could start the first lesson 30 seconds after they see the offer on our site—from their couch," the manager told Hall. Soon thereafter, housewares retailer Bed Bath & Beyond and athletic clothing maker Under View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 01 Dec 2017
- News
Yoga Inc.
future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an... View Details
Keywords: Deborah Halber
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
partnered with Under Armour to produce personal protective equipment (PPE) for the organization's five hospitals in the Baltimore area. As featured on Fox Baltimore, Chatterjee set up a factory within... View Details