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- All HBS Web (59)
- Faculty Publications (11)
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- Jan 2010 - 2010
- Conference Presentation
Unconscious Thought Excels when Challenged: Unconscious Thought Does Not Choke under Pressure
Keywords: Cognition and Thinking
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "Unconscious Thought Excels when Challenged: Unconscious Thought Does Not Choke under Pressure." Paper presented at the 11th Society for Personality and Social Psychology Annual Meeting, Las Vegas, NV, January 2010.
- June 2013
- Article
Unconscious Thought Reduces Intrusion Development: A Replication and Extension
By: Julie Krans, Dorte Janecko and Maarten W. Bos
Background and Objectives: Intrusive images after a traumatic event, a hallmark feature of post-traumatic stress disorder, are suggested to develop because the trauma memory is disorganized and not integrated into autobiographical memory. Unconscious Thought... View Details
Krans, Julie, Dorte Janecko, and Maarten W. Bos. "Unconscious Thought Reduces Intrusion Development: A Replication and Extension." Journal of Behavior Therapy and Experimental Psychiatry 44, no. 2 (June 2013): 179–185.
- Jan 2007 - 2007
- Conference Presentation
On the Goal-dependency of Unconscious Thought
Keywords: Cognition and Thinking
Bos, Maarten W., and Ap Dijksterhuis. "On the Goal-dependency of Unconscious Thought." Paper presented at the 8th Society for Personality and Social Psychology Annual Meeting, Memphis, TN, January 2007.
- Article
On the Goal-dependency of Unconscious Thought
Keywords: Cognition and Thinking
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "On the Goal-dependency of Unconscious Thought." Journal of Experimental Social Psychology 44, no. 4 (July 2008): 1114–1120.
- Article
The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions
Two studies address the debate over whether conscious or unconscious mental processes best handle complex decisions. According to Unconscious Thought Theory (Dijksterhuis & Nordgren, 2006), both modes of thinking have particular advantages: conscious thought can follow... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Information; Knowledge Management; Management Skills; Management Style; Measurement and Metrics; Success; Research; Cognition and Thinking; Personal Characteristics; Perception
Nordgren, Loran F., Maarten W. Bos, and Ap Dijksterhuis. "The Best of Both Worlds: Integrating Conscious and Unconscious Thought Best Solves Complex Decisions." Journal of Experimental Social Psychology 47, no. 2 (March 2011): 509–511.
- 09 Jul 2012
- Research & Ideas
The Unconscious Executive
amount of information. Studying the unconscious mind offers exciting new avenues for research, including creativity, decision making, and sleep. Research by Bos and his colleagues suggests that unconscious... View Details
Keywords: by Martha Lagace
- Article
Predicting Soccer Matches after Unconscious and Conscious Thought as a Function of Expertise
Keywords: Cognition and Thinking
Dijksterhuis, Ap, Maarten W. Bos, Andries Van der Leij, and Rick B. Van Baaren. "Predicting Soccer Matches after Unconscious and Conscious Thought as a Function of Expertise." Psychological Science 20, no. 11 (November 2009): 1381–1387.
- Feb 2009 - 2009
- Conference Presentation
Complexity and Unconscious Thought: To Go Where Conscious Thought Has Not Gone Before
Keywords: Cognition and Thinking
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "Complexity and Unconscious Thought: To Go Where Conscious Thought Has Not Gone Before." Paper presented at the 10th Society for Personality and Social Psychology Annual Meeting, Tampa, FL, February 2009.
- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar... View Details
Keywords: Anchoring; Attribution; Dreams; Motivated Reasoning; Unconscious Thought; Communication Intention and Meaning; Judgments; Values and Beliefs; Information; Behavior; Cognition and Thinking; Motivation and Incentives
Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology.)
- 16 Jun 2023
- Blog Post
Actively Addressing Unconscious Bias in Recruiting
organizations fosters better problem-solving, innovation, and thoughtful strategic planning. Furthermore, studies have shown that talented candidates seek out diverse work environments. Overcoming View Details
Keywords: All Industries
- Web
Actively Addressing Unconscious Bias in Recruiting - Recruiting
thoughtful strategic planning . Furthermore, studies have shown that talented candidates seek out diverse work environments . Overcoming unconscious bias in your hiring has a ripple effect of building an... View Details
- 20 Jul 2012
- News
Something for the weekend
- 20 Dec 2011
- First Look
First Look: December 20
PublicationsUnconscious Thought Works Bottom-up and Conscious Thought Works Top-down When Forming an Impression Authors:Maarten W. Bos and Ap Dijksterhuis Publication:Social Cognition 29, no. 6 (2011)... View Details
Keywords: Carmen Nobel
- 19 Jun 2012
- First Look
First Look: June 19
PublicationsFood for Thought? Trust Your Unconscious When Energy Is Low Authors:Maarten Bos, Ap Dijksterhuis, and Rick B. Van Baaren Publication:Journal of Neuroscience, Psychology and Economics 5, no. 2 (May 2012) Abstract Recent... View Details
Keywords: Sean Silverthorne
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
- 10 Sep 2021
- Blog Post
Perspectives on Anti-Racism in the HKS Curriculum
Brewton-Johnson (a Black woman from Atlanta, Georgia) and Austin Boral (a white man from Jericho, New York) share their thoughts on the course. Why was the course so important? Morgan: The course was essential because racism and... View Details
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can marketers... View Details
Keywords: by Manda Mahoney
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
The admiral elaborated further on the concept when, at a West Point graduation, he was asked if he dwelt on the end of his imprisonment to sustain him, or if he lived day to day? “I lived on a day-to-day basis. [M]ost guys thought it was... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
replacing him go up. The hormonal shifts measured in this experiment show that such changes can be influenced independent of role, situation, or any consciously focused thoughts about power. The physical poses are enough. And that, she... View Details
Keywords: by Julia Hanna