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  • 2013
  • Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
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  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Service Industry; Service Industry; United States
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  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
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  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Measure Economic Activity at Scale By: Glaeser, Edward L., Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Black Business Leaders and Entrepreneurship

2019-2020 report has a section on African-American consumers. Consumer & Business Demographics Demographic profiles of potential target customers including jobs and occupations, educational attainment, employment status,... View Details
  • Fast Answer

Business ownership: by gender, race and ethnicity

Where can I find data on U.S. businesses by gender, race, and ethnicity? U.S. Census Bureau: The View Details
  • Web

Black Business Leaders and Entrepreneurship | Baker Library

Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the parameters... View Details
Keywords: Dina Gerdeman
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the View Details
Keywords: Carmen Nobel
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

of private equity buyouts. We welcome their interest in our work but think their criticisms are off the mark. Some of their claims reflect a misunderstanding of the Census... View Details
Keywords: Sean Silverthorne
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

of consumers towards high fee inferior products. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54865 forthcoming Manufacturing & Service Operations Management The Value of Fit... View Details
Keywords: Dina Gerdeman
  • 23 Dec 2014
  • First Look

First Look: December 23

dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, View Details
Keywords: Carmen Nobel
  • Fast Answer

Government data and information sources for public entrepreneurship

The data comes from many censuses and surveys including the American Community Survey, American Housing Survey... View Details
  • Web

Faculty & Researchers - Managing the Future of Work

in organizations, such as the World Management Survey, the Executive Time Use Study, and the first large scale management View Details
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

discussed. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112025-PDF-ENG Driving Profitable Growth at U.S. Auto Parts Mary Tripsas, Amit Bhatia, and Anita M. McGahanHarvard Business School Case... View Details
Keywords: Sean Silverthorne
  • Web

The Ownership Project | Institute for Business in Global Society

forms of ownership? Active projects include a survey of innovative local media ownership models, a case preserving the ownership of human ideas against copyright infringement View Details
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

  Working PapersThe Industry R&D Survey — Patent Database Link Project Authors:William R. Kerr and Shihe Fu Abstract This paper details the construction of a firm-year... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past... View Details
Keywords: Martha Lagace
  • Web

Historical Data & Sources - Business History

of Total)” Download Data Set in Excel US Home Ownership Rates U.S. Census Bureau, Housing and Household Economic Statistics Division Download... View Details
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from View Details
Keywords: Sean Silverthorne