Trademark - Publications - Faculty & Research

personally and professionally, and why he just trademarked it. You were able to trademark the term "FOMO" recently. What motivated you to take this step? "I coined the term FOMO in a May 2004 humor column in... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2022
News

Action Plan: To the Letter

marketplace differently. Monotype got its name from the Lanston Monotype Machine Company, a printing machine manufacturer and type foundry in Philadelphia, established in 1887. Today, in addition to the thousands of fonts and trademarks... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details

Keywords: Julia Hanna

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

Millions tickets, when in reality they’re taking bets on the outcome of our game. So we’re fighting trademark battles, even as we have efforts well under way to develop the game internationally.” “When I started as director of the New... View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Sep 2012
News

Who Owns Yoga?

slowly. In 1978, he wrote Bikram’s Beginning Yoga Class. He trademarked his company’s name, Bikram’s Yoga College of India, and in 1994 began offering intensive courses, training 200 teachers each year. Bikram also followed the very... View Details

Keywords: Kim Girard; yoga; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

25 Feb 2020
News

The Influence of Geography on Work and Innovation

mobility. To explore possible solutions, in another recent study Choudhury evaluated how policy changes around worker location in the United States Patent and Trademark Office (USPTO) improved productivity. The USPTO employs about 8,000... View Details

Keywords: April White

01 Dec 2011
News

Letters to the Editor

and trademarked brand. While “green” (as it relates to the environment) was not in the vocabularies of John, Pat, and Abe in 1969, behaving responsibly certainly was. Thanks to all who have led and continue to lead the School with results... View Details

Keywords: HBS Show; Personal and Laundry Services; Personal Services; Natural Gas Distribution; Utilities

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How FOMO Became a Fixture