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  • September 2015 (Revised February 2020)
  • Case

Managing Consumer Touchpoints at Nissan Japan

By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
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  • June 2010 (Revised September 2010)
  • Case

Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission

By: Lynda M. Applegate and Gabriele Piccoli
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details
Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry
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  • 02 Sep 2002
  • Research & Ideas

The Role of Government When All Else Fails

function of government is unlikely to fade away anytime soon. Q: You argue that risk management is a core function of the American government and that this has been true since the early days of this nation. However, you point out that the... View Details
Keywords: by Laura Linard
  • October 2016 (Revised September 2017)
  • Case

The CRISPR-Cas9 Quarrel

By: Richard G. Hamermesh and Matthew G. Preble
In mid-2016, the Broad Institute and the University of California, Berkeley were in the middle of a contentious patent dispute over which entity controlled a breakthrough gene editing technology called CRISPR-Cas9. With CRISPR-Cas9, scientists might soon be able to... View Details
Keywords: CRISPR; Broad Institute; University Of California Berkeley; Intellectual Property; Patents; Law; Lawsuits and Litigation; Science; Genetics; Entrepreneurship; Biotechnology Industry; United States
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  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

and the availability of limited liability to raise finance for the new business opportunities which appeared at this time. They functioned in part as venture capitalists identifying opportunities and placing potential British investors in View Details
Keywords: by Geoffrey Jones
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

safety from the purchase decision. Q: The FDA has fought morale problems and lost senior talent, and now some 30 percent of its workforce is at a point where it can retire. What is going on organizationally with the agency? A: The agency... View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 2019
  • Book

Operations in an Omnichannel World

By: Santiago Gallino and Antonio Moreno
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in... View Details
Keywords: Omnichannel; Omnichannel Retail; Retail; Operations; Management; Supply Chain Management; Business Model; Organizational Change and Adaptation
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  • 21 Oct 2013
  • Working Paper Summaries

How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

Keywords: by Isao Okada & Stephen A. Greyser; Sports
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

subordinates accountable, but they have no clue how to do that,” says Harvard Business School Senior Lecturer Hise Gibson in explaining what drew him to study Sanders’ sometimes-controversial leadership style. Gibson, who played football at West View Details
Keywords: by Avery Forman; Sports
  • 01 Sep 2009
  • First Look

First Look: September 1

Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of capitalism as a system of governance, including a theory of how it functions at any point in time... View Details
Keywords: Martha Lagace
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? I identify seven questions... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Focuses on selecting a turnaround approach from the point of view of a general manager (the CEO). Purchase this case:http://cb.hbsp.harvard.edu/cb/product/806099-PDF-ENG Purchase this supplement... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

“We’ve let this fear of litigation prevent us from even acknowledging age at work, to the point that we pretend workers in their 60s or 70s might do their jobs forever.” This silence about age can lead to surprise transitions that are... View Details
Keywords: by Avery Forman
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

“cloak-and-dagger” meeting with his father in Barcelona in 2019. During the 2022 World Cup, Beckham kept in close touch with Messi, player to player, to share that he knew what he was going through on the world stage, and how agonizing... View Details
Keywords: by Avery Forman; Sports
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

seem to be an obvious performance improvement effort? "An organization’s culture, among other things, touches every functional department ... and is often perceived as critical to its strategic direction." In my research on culture... View Details
Keywords: by James Heskett
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details
Keywords: by HBS Staff
  • 06 Jun 2011
  • Research & Ideas

Why Leaders Lose Their Way

rustling around inside their heads. Meanwhile, their work lives and personal lives get out of balance. They lose touch with those closest to them their spouses, children, and best friends—or co-opt them with their View Details
Keywords: by Bill George
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • 10 Jan 2023
  • Research & Ideas

How to Live Happier in 2023: Diversify Your Social Circle

studies from the World Health Organization and users of an app in France. In total, they examined the social interactions of 50,000 people, all pointing to the same finding. Fine-tuning your mix To a lesser extent, social portfolio... View Details
Keywords: by Michael Blanding
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

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