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- News (117)
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- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details
Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan
Teixeira, Thales, Nobuo Sato, and Akiko Kanno. "Managing Consumer Touchpoints at Nissan Japan." Harvard Business School Case 516-035, September 2015. (Revised February 2020.)
- June 2010 (Revised September 2010)
- Case
Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
By: Lynda M. Applegate and Gabriele Piccoli
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details
Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry
Applegate, Lynda M., and Gabriele Piccoli. "Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission." Harvard Business School Case 810-140, June 2010. (Revised September 2010.)
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
and/or alumni at HBS?We have leveraged events, resume databases, HBS alumni and club partnerships and more to engage with HBS students. Understanding that recruiting is not a one-and-done proposition, our strategy in 2015 was to increase View Details
Keywords: Technology
- 06 Sep 2011
- News
Carlyle Group files SEC documents so it can go public
- 12 Feb 2020
- News
Introducing the HCI “Health Minute”
The Magic That Makes Customer Experiences Stick
The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details
- 02 Sep 2002
- Research & Ideas
The Role of Government When All Else Fails
function of government is unlikely to fade away anytime soon. Q: You argue that risk management is a core function of the American government and that this has been true since the early days of this nation. However, you point out that the... View Details
Keywords: by Laura Linard
- 07 May 2021
- News
A Best Buy CEO on What It Takes to Fix a Struggling Retailer
- 29 Aug 2024
- Blog Post
Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship
with a population of 23 million people. The city simultaneously has every possible water issue including scarcity, flooding, sinking, poor quality, and unequal access. It is here I realized how water touches every aspect of our lives, and... View Details
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
and the availability of limited liability to raise finance for the new business opportunities which appeared at this time. They functioned in part as venture capitalists identifying opportunities and placing potential British investors in View Details
Keywords: by Geoffrey Jones
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
safety from the purchase decision. Q: The FDA has fought morale problems and lost senior talent, and now some 30 percent of its workforce is at a point where it can retire. What is going on organizationally with the agency? A: The agency... View Details
- October 2016 (Revised September 2017)
- Case
The CRISPR-Cas9 Quarrel
By: Richard G. Hamermesh and Matthew G. Preble
In mid-2016, the Broad Institute and the University of California, Berkeley were in the middle of a contentious patent dispute over which entity controlled a breakthrough gene editing technology called CRISPR-Cas9. With CRISPR-Cas9, scientists might soon be able to... View Details
Keywords: CRISPR; Broad Institute; University Of California Berkeley; Intellectual Property; Patents; Law; Lawsuits and Litigation; Science; Genetics; Entrepreneurship; Biotechnology Industry; United States
Hamermesh, Richard G., and Matthew G. Preble. "The CRISPR-Cas9 Quarrel." Harvard Business School Case 817-020, October 2016. (Revised September 2017.)
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
business, but then the ability to step out of big business at an identified point to make my transition. How long was your deferral (2,3, or 4 years)? I deferred for three years: I left my job at ExxonMobil at three years on the dot,... View Details
- 2019
- Book
Operations in an Omnichannel World
By: Santiago Gallino and Antonio Moreno
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in... View Details
Keywords: Omnichannel; Omnichannel Retail; Retail; Operations; Management; Supply Chain Management; Business Model; Organizational Change and Adaptation
Gallino, Santiago, and Antonio Moreno, eds. Operations in an Omnichannel World. Vol. 8, Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.
- 01 Feb 2023
- Blog Post
How Alumni Can Recruit When They Aren’t Recruiters
If you’re a Harvard Business School alumnus, you’ve likely been asked at some point to play a key role in recruiting current HBS students for your organization. Since recruiting may be new to you or simply something you dip into from time... View Details
- 21 Nov 2024
- Blog Post
How Alumni Can Recruit When They Aren’t Recruiters
If you’re a Harvard Business School alumnus, you’ve likely been asked at some point to play a key role in recruiting current HBS students for your organization. Since recruiting may be new to you or simply something you dip into from time... View Details
Keywords: All Industries
- 21 Oct 2013
- Working Paper Summaries
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
- Web
Direct from the Director - MBA
which point we will review your application again. More information will be shared with you via email if you receive a Further Consideration update. Early Release – unfortunately, this means we are not able to move you to the next step in... View Details
- 01 Sep 2009
- First Look
First Look: September 1
Evolution as a System of Governance, due for publication November 2009. The purpose of this monograph is to put forth an original concept of capitalism as a system of governance, including a theory of how it functions at any point in time... View Details
Keywords: Martha Lagace