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- 11 Jan 2021
- News
Is A/B Testing Effective?
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 25 Aug 2022
- News
In My Humble Opinion: Road Tested
Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five... View Details
- 24 Jan 2017
- News
Call to Create Jobs, or Else, Tests Trump’s Sway
- 21 Nov 2014
- News
Teaching Hospitals Are the Best Place to Test Health Innovation
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in the near... View Details
- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
market, and devising a competitive advantage. The simulation, incorporated into the required MBA Strategy course, was introduced in March 2015 to all 900+ first-year students during a two-day event in the Batten Hall hive classrooms.... View Details
- 01 Jun 2024
- News
Firm Foundation
Courtesy Tracy Britt Cool Courtesy Tracy Britt Cool Tracy Britt Cool (MBA 2009) has been playing the long game as long as she can remember. The former Berkshire Hathaway executive grew up in a family business: Her father was a third-generation farmer in Manhattan,... View Details
- 30 Nov 2019
- News
Elon Musk and the Dying Art of the Big Bet
- 06 Feb 2011
- News
Why Some Twitter Posts Catch On, and Some Don't
- 20 Jun 2019
- News
What Tech Pioneers Can Learn From Emerging Markets
- 06 Aug 2014
- News
Boards can get better at expecting the unexpected
- 15 Feb 2022
- News
How Managers Can Build a Culture of Experimentation
- 13 Jul 2012
- News
Focus on Research: Something for the weekend
- 17 Jun 2022
- News
Harvard Researcher on the Ideal Balance of Remote to Office Working
- 01 Dec 2023
- News
Wide Horizon
tested positive for strep throat, were prescribed the antibiotic amoxicillin, and gradually started to improve. “And then,” Rodakis says, “my life changed.” His son had been diagnosed with autism spectrum disorder (ASD) earlier that year,... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
- 01 Mar 2024
- News
In Harmony
Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
- 02 Nov 2023
- News
Seeding Startups
an inexpensive, 10-session crash course on the fundamentals of starting one’s own business, from ideation and fundraising to go-to-market strategy and sales. TiE Seattle’s Go Vertical Startup Creation Weekend is a mini-incubator. Over the... View Details
Keywords: April White