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- News (54)
- Research (140)
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- Multimedia (1)
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- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
- 01 Apr 2002
- News
Pamela Thomas Graham on September 11
second office at Manhattan’s 30 Rockefeller Plaza. She’d just finished a breakfast meeting with advertising clients and was preparing to return to CNBC’s Fort Lee, New Jersey, headquarters when the first plane struck the World Trade... View Details
- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and... View Details
- 01 Jun 2007
- News
Uncorked
“they needed a token broad” — with Scott Paper Company, where, among other things, she made an advertising breakthrough: getting an ad for sanitary napkins on television for the first time. Recalled... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Apr 2000
- News
Getting the Message
state-of-the-art graphics, to target the right audience, and to measure responses instantly. But many experts contend that Internet advertising is still in its infancy. There is a widely held belief that in the future we will compare... View Details
Keywords: Susan Young
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different... View Details
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
opined. Given the range of projects under development at Microsoft, there’s no shortage of challenges for talented recruits. Among those highlighted by Ballmer were using the Internet to transform television viewing into an interactive... View Details
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- 01 Sep 2018
- News
The True Value of a Tweet
conclusion. What’s known about the value of Twitter in particular? SG: I think a lot of this is vanity, to be honest. In some ways it’s like the old celebrity endorsements that we saw in television advertising. How many people buy Hanes... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games... View Details
- 01 Feb 1998
- News
Running Up the Score
industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants overtime game was the NFL's... View Details
Keywords: Garry Emmons
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details