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- Faculty Publications (2)
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- All HBS Web (8)
- Faculty Publications (2)
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- January 2017
- Case
Expanding Ecommerce at Technos
By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
Teixeira, Thales, Rohit Deshpandé, Ruth Costas, and Priscilla Zogbi. "Expanding Ecommerce at Technos." Harvard Business School Case 517-078, January 2017.
- September 2003 (Revised March 2007)
- Case
Direvo Biotech AG
Describes the financing and growth decisions facing Direvo, a young German biotech firm with a customer/partner that wants to become an investor. Also discusses the business model for Direvo's directed evolution technology, with applications in both industrial enzymes... View Details
Keywords: Business Model; Decisions; Business Exit or Shutdown; Value; Business Startups; Biotechnology Industry; Germany
Roberts, Michael J., Vincent Dessain, and Anders Sjoman. "Direvo Biotech AG." Harvard Business School Case 804-017, September 2003. (Revised March 2007.)
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
franchising and looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities. Purchase this case:https://hbsp.harvard.edu/product/317030-PDF-ENG Harvard Business School Case 517-078 Expanding Ecommerce at View Details
Keywords: Dina Gerdeman
- 24 Jun 2019
- Blog Post
Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud
Noa says, “it was electronic music – techno is my passion!” But how would she connect the dots between her enthusiasm for music and her business ambitions? Noa’s advisor suggested she review the websites of large VC firms to see if they... View Details
- 27 Jun 2019
- Blog Post
Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud
Noa says, “it was electronic music – techno is my passion!” But how would she connect the dots between her enthusiasm for music and her business ambitions? Noa’s advisor suggested she review the websites of large VC firms to see if they... View Details
Keywords: Entertainment / Media / Sports
- Profile
Fola Folowosele
result of the executive education program at HBS. I was fortunate to meet the Grupo Technos CEO, who was at the time doing an executive education program on campus. We developed a relationship that eventually led to an internship focused... View Details
- 01 Feb 1998
- News
Short Takes
Turnaround." Techno Angst Technology: like it or not, gadgets and gizmos are here to stay, filling our homes and defining our lifestyles. But while researchers may know how consumers make decisions about buying a new telephone answering... View Details
Keywords: Judith A. Ross
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details