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  • April 2013 (Revised October 2014)
  • Case

SaferTaxi: Connecting Taxis and Passengers in South America

By: Peter Coles and Benjamin Edelman
SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will... View Details
Keywords: Taxi Booking; Smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile
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  • 01 Mar 2009
  • News

Your Taxi Is Waiting

Photograph Courtesy Blink On June 10, 2008, two years and two days after receiving their HBS diplomas, Peter Leiman and Cameron Ogden (both MBA ’06) watched a Cessna Citation Mustang with four passengers taxi down the runway at London’s... View Details
Keywords: Julia Hanna; Air Transportation; Transportation
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

Alumni Books Ptaath’s Hammer by Wim Baren, i.e., Barry Wemple (MBA 1973) Westminster & York Ltd. A 17,000-year-old city is discovered, predating all other known civilizations. A nightmarish blight threatens to spread over the world and... View Details
  • 30 Oct 2017
  • News

Exclusive Q&A: How Retailers Can Escape The ‘Content Trap’

  • 18 Jun 2013
  • First Look

First Look: June 18

https://www.hbs.edu/faculty/Pages/item.aspx?num=39382   Cases & Course Materials Harvard Business School Case 913-041 SaferTaxi: Connecting Taxis and Passengers in South America SaferTaxi, a taxi View Details
Keywords: Anna Secino
  • June 2017 (Revised October 2017)
  • Case

Uber in 2017: One Bumpy Ride

By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher
Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied... View Details
Keywords: Governance; Information Technology; Transportation; Venture Capital; Organizational Culture; Technology Industry; Transportation Industry; United States
Related
  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman

    platform strategy: getting started; confronting powerful intermediaries

    Digital platforms are attractive businesses because they create significant value and network effects protect competitive advantage. But they face considerable start-up challenges. Indeed, every platform is empty at the outset. And most platforms require multiple types... View Details
    • 26 Mar 2008
    • First Look

    First Look: March 26, 2008

    included innovative image maps. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408097 Linear Air: Creating the Air Taxi Industry Harvard Business School Case 808-107 No abstract is available at this... View Details
    Keywords: Martha Lagace
    • Web

    Winners & Runners-Up | New Venture Competition

    Runner-Up SaferTaxi takes a successful concept from the US/Europe to Latin America. The company provides a smartphone application that allows consumers to book, pay rate taxis with added convenience as well as transparency. SaferTaxi aims... View Details
    • 06 Aug 2019
    • Blog Post

    Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

    picked up the pen with one hand and the gold coin with another.   Even as a baby, I wanted to have it all.   The pen prophecy quickly played out. I was a huge nerd. I would check out the maximum number of books at the Queens Public... View Details
    • 26 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 26, 2017

    https://cb.hbsp.harvard.edu/cbmp/product/717009-PDF-ENG Harvard Business School Case 117-070 Uber in 2017: One Bumpy Ride Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and... View Details
    Keywords: Sean Silverthorne
    • 22 Jul 2019
    • Book

    How to Be a Digital Platform Leader

    challenges and opportunities posed by digital platforms, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power is a new book by Harvard Business School Professor David B. Yoffie and coauthors Michael... View Details
    Keywords: by Martha Lagace
    • Profile

    Anthony Tan

    launched in 17 cities in five countries, including Singapore, Thailand, Vietnam, Indonesia and the Philippines, and has been downloaded more than 3.3 million times. At least 650,000 people are using it to get taxis at least once a month... View Details
    • 01 Mar 2009
    • News

    The Ascent of Money

    their support and concerns. Your Taxi Is Waiting Will a new category of “very light jets” shake up the business of flying? Three HBS entrepreneurs hope so. A look at the ups and downs of building the air-taxi industry in a turbulent... View Details
    • 02 Feb 2015
    • Research & Ideas

    Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

    Teixeira, an assistant professor at Harvard Business School in the Marketing unit. But not anymore. The Second Internet Wave A second wave of Internet disruption threatens not only electronics and telecom businesses, but also industries as diverse as View Details
    Keywords: by Michael Blanding
    • 01 Jun 2007
    • News

    Up from the Ashes

    at Harvard, he went to no football games. He had attended one in 1913, during his visit as an exchange professor at Columbia, and that was enough. He rode the subway that rumbles beneath Harvard Square exactly once. Incapable of driving a car, he traveled by View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 04 Jan 2010
    • Research & Ideas

    Best of HBS Working Knowledge 2009

    says HBS professor emeritus Michael Beer. His new book explains what all companies can learn. Q&A. Can Entrepreneurs Drive 'People Movers' to Success? Call them next-generation driverless taxis or people... View Details
    Keywords: by Staff
    • 07 Apr 2015
    • First Look

    First Look: April 7

    many users but also multiple types of users. For example, it's not enough that many customers want to book taxis by smartphone. Drivers must also be willing to accept smartphone bookings. Harvard Business... View Details
    Keywords: Sean Silverthorne